Digital Advertising Specialist, Campaigns & Analytics

Fidelity International; Mississauga; Hybrid; CAD 76,000 - 94,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Fidelity Canada in Toronto is seeking an Advertising Specialist to support digital media campaigns across paid search, programmatic display/video and paid social. You will collaborate with internal teams and the media agency to execute campaigns and optimize media spend.

You’ll bring 2+ years in marketing or advertising, a university degree in marketing/advertising, strong project management and data-driven decision making. The role is hybrid, with a future move to Mississauga.

Qualifications

• Degree in marketing/advertising or equivalent.
• 2+ years in marketing or advertising.
• Experience with paid search, programmatic, and direct display/video.
• Strong project management and cross-functional collaboration.
• Financial services experience is a plus.

Responsibilities

• Assist in executing paid digital advertising campaigns.
• Own campaign projects in Adobe Workfront.
• Collaborate with Advertising, Paid Social, Content, Digital Marketing and agency partners.
• Develop media briefs aligned with goals across the marketing funnel.
• Leverage Adobe Analytics for audience insights.
• Inform media plans with data from internal/external sources.
• Support campaign reporting and optimization.

Skills

Digital advertising

Campaign management

Adobe Workfront

Adobe Analytics

Paid search

Programmatic advertising

Budget optimization

Education

University Degree in Marketing/Advertising

Tools

Adobe Workfront

Adobe Analytics

Microsoft Office

Job description

Fidelity Canada in Toronto is seeking an Advertising Specialist to support digital media campaigns across paid search, programmatic display/video and paid social. You will collaborate with internal teams and the media agency to execute campaigns and optimize media spend.

You’ll bring 2+ years in marketing or advertising, a university degree in marketing/advertising, strong project management and data-driven decision making. The role is hybrid, with a future move to Mississauga.