Digital Advertising Specialist

leap tools; Toronto; Remote; CAD 60,000 - 85,000; Full time

Job summary

A rapidly growing tech company in Toronto seeks an experienced Digital Paid Media / Advertising Specialist. You will lead client strategies to enhance paid advertising across platforms like Google Ads and Facebook Ads, ensuring effective budget management and continuous improvement through data analysis. Join a collaborative team that values innovation and efficiency, and contribute to building advanced tools for e-commerce.

Qualifications

• Minimum of three years of experience as a search engine marketing (SEM) professional.
• Agency experience leading SEM accounts.
• Deep understanding of SEO/SEM methodologies.

Responsibilities

• Creation, execution, and maintenance of all paid advertising campaigns.
• Manage and optimize ad campaigns for maximum ROI.
• Conduct keyword research and provide campaign recommendations.

Skills

Analytical abilities

Communication abilities

Research

Tools

Google Ads

Facebook Business Manager

Google Analytics

Job description

We are looking for an experienced Digital Paid Media / Advertising Specialist to join our team. Responsible for building, executing and optimizing client paid strategies, including search, display, social advertising and PPC. This includes compiling recommendations, researching opportunities and leveraging best practices that generate leads and maximize ROI for our clients. The Digital Paid Media / Advertising Strategist should be experienced in analyzing complex data and making data-driven decisions.

And us? We are well funded and growing exponentially. In 2022, for the second consecutive year, we have won Deloitte’s Fast 50 in Canada and Fast 500 in North America awards, recognizing us as one of the fastest growing companies on the continent - and we’re just getting started! We are building the world's most advanced tools for e-commerce and interior décor. Our customers include Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and leading brands such as Crate & Barrel. We are looking for zealous and collaborative challenge-seekers to amplify our momentum and help us create an iconic global tech company.

What You'll Do

• Creation, execution and maintenance of all paid advertising campaigns across our advertising platforms : Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads
• Creation and maintenance of paid search, display, and paid social campaigns, with a focus on increasing ROI in order to meet our goals
• Conduct keyword research, build keyword lists, analyze search volume and competition to provide campaign recommendations
• Build and test paid social audiences - including interest based audiences, customer / prospect audiences, lookalike audiences etc
• Manage and optimize ad campaigns, including bid strategy, landing page optimization, analyzing search query reports, and creating ad copy
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement
• Manage advertising budgets to provide the best possible return on investment for purchased advertisements
• Assist the designers and writers in ensuring that all material adheres to SEO best practices
• Keep up with the most recent changes in search trends, PPC methods, and SEO best practices

Requirements

• A minimum of three years of experience as a search engine marketing (SEM) professional or an equivalent position
• Agency experience leading SEM accounts
• Google Analytics, Google Ads, and Facebook Business Manager are examples of analytics and PPC solutions
• SEO and SEM methodologies and recommended practices are well-understood
• Familiarity with search engines including Google, Bing, and Yahoo
• Excellent research and analytical abilities
• Exceptional communication abilities

About our culture

• We work in tight-knit teams to maximize speed and cultivate an ownership mentality .
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We promote an environment where ideas are challenged. The best ideas win!
• We're hyperfocused on our achievements and our ability to execute on our promises. We act with urgency.
• It's not always about us. We give back to our community to ensure it can grow.
• We love to compete and have fun. Our game nights are legendary.

About our products

Our technology lets you see products in your own room before you buy.

Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable that through cutting-edge computer vision technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table : https : / / www.roomvo.com / rugdemo4r

About our results

Our customers see a 5x increase in e-commerce conversion rates and a dramatic decrease in the time it takes for their customers to make a purchase decision. We are also reducing the world’s carbon footprint by eliminating trips to the store and avoiding product returns, while also saving marriages now you can be sure you’re buying the right product for your home.

About our office and remote work

We are located in downtown Toronto with nearby access to both of the main subway lines. Currently, we are all working from home; we encourage our teams to work from wherever they are most productive, and many of us will continue to work from home in the future, either full-time or partially. While we're all working remotely, we’ve come up with a few ways to keep everyone on the same page, including a quick company-wide check-in every Monday, remote coffee breaks on Fridays, and ad hoc topical sharing sessions. Another big upside is you get to be around your pets and plants (if you have them).

About our hiring process

Now : You upload your resume and complete a brief questionnaire.

Week 1 : We arrange a video call with you to assess your abilities.

Week 1 or 2 : You attend the first video interview.

Week 2 or 3 : You attend the second video interview soon after.

Week 2 or 3 : You receive an offer.

Our AR technology removes the guesswork from online purchases and makes your sales skyrocket. Have the fuel for our journey? Leap with us!

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