Senior PR & Communications Specialist

BNB Chain Innovation; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a leading blockchain ecosystem as a Public Relations and Communications Manager. Drive global PR strategies, enhance public awareness, and manage communications during crises. Ideal for candidates with extensive experience in the blockchain industry and a strong media network.

Benefits

Career growth potential

Diverse global team

Cutting-edge projects

Qualifications

• 7+ years of experience in Public Relations or Communications, preferably in the blockchain industry.
• Demonstrated success in developing and executing PR strategies.
• Strong network of media contacts and KOLs.

Responsibilities

• Develop and implement global PR and communications strategies.
• Lead proactive media outreach and manage media inquiries.
• Craft press releases and manage crisis communication strategies.

Skills

Public Relations

Communications

Storytelling

Crisis Management

Media Relations

Project Management

Cross-Cultural Communication

Education

Bachelor's degree in Communications, Public Relations, Journalism

Tools

Cision

Job description

BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain is on the mission to help onboard a billion new users to Web3.

If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better.

BNB Chain is looking for an experienced and dynamic Public Relations and Communications Manager to join our team and lead the communications strategy globally. This is a full-time remote-based position reporting to the global marketing function.

The ideal candidate will possess deep expertise in the global media and crypto ecosystem, strong storytelling abilities, and will be pivotal in increasing public awareness of BNB Chain, enhancing our company image, and managing communications effectively during crises. The ideal candidate will have a proven track record in global public relations, media relations, and communications within the technology or blockchain sector.

The Role:

• Develop and implement global PR and communications strategies to grow BNB Chain’s share of voice
• Lead the global PR strategy, aligning it with regional market strategies and overall company goals
• Oversee regional speaking programs, liaise with external teams, manage media inquiries, and proactively drive positive coverage while monitoring industry trends
• Proactive media outreach and pitching for media interviews, commentaries, and securing coverage for announcements
• Create PR campaigns that amplify BNB Chain messages and align with industry trends
• Establish and maintain relationships with global and regional Tier 1 media outlets
• Establish solid relationships with Key Opinion Leaders to increase traffic for BNB Chain Lead proactive storytelling, pitches, and campaigns to secure positive media placements, focusing on BNB Chain’s story, mission, and vision, especially in global markets
• Active media monitoring and handling of crisis communication strategies
• Support and advise on all brand partnership opportunities and activations, ensuring alignment with BNB Chain’s communication goals
• Develop and manage the editorial calendar for the regional market, creating high-quality content
• Lead major announcements, craft press releases, messaging documents, and FAQs, delivering thought leadership pieces and anticipating industry news and trends
• Work closely with the regional marketing and community teams to create integrated communications plans and design localized stories and cross-channel campaigns
  
  
  

The Requirements:

• Bachelor's degree in Communications, Public Relations, Journalism, or related field
• 7+ years of experience in Public Relations or Communications, preferably in the blockchain industry
• Demonstrated success in developing and executing PR and communications strategies
• A strong network of media contacts and KOLs and proven ability to build relationships with Tier 1 media outlets
• Excellent written and verbal communication skills
• Ability to manage crises and respond to media inquiries effectively
• Experience in supporting brand partnerships and activations
• Works well in a fast-paced environment and can prioritize and work well under pressure
• Have excellent cross-cultural communication skills
• Skilled in crafting high-quality content; sensitive to market trends with a proactive approach to storytelling
• Exceptional project and time management skills; capable of prioritizing and delivering under pressure
• Experience with media tracking tools and platforms, such as Cision, and social media analytics tools
  
  
  

The opportunity to be part of one of the world’s leading blockchain ecosystems with vast career growth potential.

Work alongside a diverse, global team of experts and innovators in a fast-paced, dynamic environment.

Participate in cutting-edge projects that drive industry change.