Digital Ads Manager

Gestalt Communications; Oakville; On-site; CAD 45,000 - 65,000; Full time

Job summary

Gestalt Communications is seeking a Digital Ad Specialist in Oakville, ON to own end-to-end digital campaigns across Meta and Google ecosystems. You will optimize daily accounts, design structured A/B tests, and write data-driven briefs for the design team while maintaining end-to-end conversion tracking architecture.

You will troubleshoot server-side vs client-side tracking, leverage GTM/GA4 and Clarity, and translate user behavior into actionable insights for creative and media teams.

Qualifications

• Hands-on mastery of Meta Ads Manager and Google Ads (PMax, Search, YouTube).
• Expertise in GTM, GA4, and Microsoft Clarity for tracking.
• Able to troubleshoot server-side vs client-side tracking failures.

Responsibilities

• Daily Campaign Management: Audit and optimize bidding, budgets, creatives, and targeting.
• Tracking Architecture: Build and maintain custom event tracking with GTM/GA4/Clarity and Server-Side/CAPI.
• Controlled Experimentation: Design structured tests with hypotheses and analysis.
• Creative Briefing: Translate analytics into briefs for design and web teams.

Skills

Meta Ads Manager

Google Ads

GTM

GA4

Microsoft Clarity

Server-Side/CAPI

Job description

The Role

We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Pay: $45,000.00-$65,000.00 per year

Ability to commute/relocate:

• Oakville, ON L6H 6Z7: reliably commute or plan to relocate before starting work (required)