Demand Generation Manager

42 Agency; Canada; Remote; CAD 110,000 - 115,000; Full time

Job summary

A leading B2B marketing operation agency is seeking a Demand Generation Manager to orchestrate strategy and client outcomes for a portfolio of B2B SaaS companies. This remote position favors high ownership and autonomy within a fast-paced environment, offering a competitive salary and room for professional growth.

Benefits

3 weeks paid vacation

Home office setup stipend

Health Spending Account (Canada)

Flexible hours

Qualifications

• Minimum 4 years of experience in demand generation or growth marketing.
• Proficient in managing client strategy and communications.
• Skilled in using analytics to tell data-driven stories.

Responsibilities

• Lead strategy and execution for a portfolio of B2B SaaS clients.
• Manage a cross-functional team to achieve key performance indicators.
• Guide client relationships and coordinate deliverables.

Skills

B2B demand generation

Growth marketing

Data storytelling

Client relationship management

Cross-functional execution

Education

4–6+ years in B2B marketing

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

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Supports Account Strategy & Execution for B2B Clients

Supports Account Strategy & Execution for B2B Clients

About 42

42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to solve hard go-to-market problems. We’re not just executors — we’re strategic partners who design smart and scalable GTM systems for brands that want to win.

We are a small, remote team across . We work async via Slack and ClickUp, value autonomy, and punch above our weight. At 42, we take an AI-forward approach — leveraging AI to enhance, not replace, good thinking and taste.

About the Role

We’re hiring a Demand Generation Strategist (Pod Lead) to own strategy, execution, and client outcomes for a portfolio of 4–6 B2B SaaS companies in mid-market, enterprise B2B SaaS Space.

You’ll lead a delivery pod composed of:

• A DG Analyst or Manager (channel execution + reporting)
• A Designer (landing pages, creative, asset production)
• A fractional Marketing Ops resource (HubSpot, attribution, reporting setup)

As the Pod Lead, you’ll guide client strategy, lead calls, tell the story around the data, manage client relationships, manage deliverables, and coordinate your pod to hit KPI targets like SQLs and pipeline. You’ll report into the DG Team Lead, who supports accounts and oversees delivery standards, team coaching, and strategic QA.

This is a high-autonomy, high-ownership role — ideal for someone who’s ready to manage client strategy and lead a cross-functional team, without drowning in layers of hierarchy or bureaucracy & thrives in a fast paced agency environment.

What Your Background Might Look Like

• 4–6+ years of B2B demand gen or growth marketing experience
• Comfortable leading client relationships and owning strategy end-to-end
• Strong knowledge of LinkedIn Ads, Google Ads, GA4, and lifecycle emails
• HubSpot experience a plus
• Data Storytelling. You are able to report to C-level stakeholders on what is important & why it matters without overwhelming them with numbers.
• Experience coordinating cross-functional execution (design, ops, analytics)
• Confidence in client-facing communication — you can guide, challenge, and teach
• Exposure to ABM and account segmentation is a plus

What a Pod Looks Like

Each pod typically includes:

• You (Demand Strategist / Pod Lead)
• A DG Analyst (channel execution, reporting)
• A Designer (ads, landing pages, creative assets)
• A shared Marketing Ops support (HubSpot builds, enrichment, lead routing)

You’re responsible for leading your pod, ensuring outcomes are hit, and keeping your clients happy.

Traits That Work Well Here

• Thinks like an owner — takes responsibility and gets ahead of issues
• Excellent communicator in writing, asynchronous, and live meetings
• Comfortable switching context across multiple clients
• Obsessed with high-quality work and meaningful results
• Take pride in your craft
• Obsessed with customer success & hitting business outcomes
• Curious, experimental, and always learning
• Operates well without a rigid playbook

Growth Path

As we scale, this role is a stepping stone toSenior Strategist / Account Lead, orPod Director. You’ll get exposure to various programs and clients and be supported by our DG Lead and Ops Lead to grow your leadership skills, reporting capabilities, and experimentation frameworks.

Tools We Use

• HubSpot
• LinkedIn Ads & Google Ads
• ClickUp
• Databox
• 6Sense / Propensity / Fibbler
• Opteo / Optymyzer
• Primer / LiveRamp / Oceans / Clay

What we offer

• Clear path to Senior Strategist / DG Lead
• Competitive Salary & Performance & Annual Bonuses (Profit Sharing)
• Remote-first team with async-first workflows
• Flexible hours with ET/PT overlap for syncs
• 3 weeks paid vacation + office closure in late December
• Home office setup stipend, L&D budget
• Health Spending Account (Canada)
• Builders welcome.

PLEASE APPLY HERE > https://forms.clickup.com/14219869/f/dhyjx-31778/9TWW13ZPXEW9WTKF0Q

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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