Demand Generation Manager (via Softmax Data)

MoxiWorks, LLC; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

MoxiWorks, a leader in the PropTech SaaS industry, is seeking a Demand Generation Manager to lead marketing efforts for real estate agents in the US and Canada. This role involves developing demand-generation strategies, collaborating with various teams, and driving revenue through effective marketing campaigns. The ideal candidate will have extensive experience in demand generation, particularly in the real estate sector, and possess strong analytical and communication skills.

Qualifications

• 5+ years in demand generation or field marketing in mid-market SaaS B2C.
• Experience marketing to real estate agents is desired.
• Experience in content-focused marketing programs.

Responsibilities

• Own all real estate agent-facing marketing campaigns.
• Support sales-led pursuit of brokerage opportunities.
• Drive conversions of agent upsell through targeted campaigns.

Skills

Analytical Skills

Communication

Collaboration

Problem Solving

Curiosity

Tools

Marketing Automation Software

CRM Software

Pardot

Salesforce

Job description

Demand Generation Manager (via Softmax Data)

MoxiWorks is a leader in the PropTech SaaS industry, developing tools to empower real estate professionals, and helping agents find, win, and close more deals. With the real estate industry undergoing major change, MoxiWorks seeks to redefine accessibility, usability, and utility of sales and marketing software used by real estate brokerages and their agents.

We seek a Demand Generation Manager – Real Estate Agents to lead our marketing efforts that support revenue generation from real estate agents in the US and Canada. You will develop and implement comprehensive demand-generation strategies and programs that drive the upsell of agents from free versions of MoxiWorks software to paid subscriptions (MRR and ARR). You will take a content and education-centric approach to encourage agents to subscribe to the paid version of products, collaborating closely with the MoxiWorks education and corporate marketing teams. You will also help the enterprise sales team pursue brokerage enterprise opportunities in the US and Canada. The role reports to the Director Demand Generation.

Key Responsibilities

• Own all real estate agent-facing marketing campaigns and engagement programs, including but not limited to, demand generation campaigns, newsletters, email campaigns, webinars, and merchandising/promotional activities.
• Support for the sales-led pursuit of brokerage opportunities.
• Collaborate with sales, customer success, and marketing peers to align efforts and drive revenue.
• Drive conversions of agent upsell through highly targeted cross-channel campaigns. Own reporting on marketing efficacy.
• Collaborate with Product and UX on in-product messaging and conversions.
• Collaborate with content marketers on agent-facing content, including blog articles, social media content, newsletters, etc.
• Oversee field marketing efforts that include support for regional events.
• Collaborate with the Education team on agent webinars and trainings.

Qualifications

• 5+ years of experience in demand generation or field marketing in a mid-market SaaS B2C company that sells to prosumers. Experience in product-led growth is a plus.
• Direct experience marketing to real estate agents is highly desired.
• Experience in marketing programs focusing on content and organic and owned channels, including email, webinars, events, and social media.
• Proficiency in marketing automation and CRM software. Familiarity with Pardot and Salesforce is a plus.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and collaboration skills.
• An innate sense of curiosity combined with problem-solving skills.
• Entrepreneurial, self-starter, and results-driven.

The range for this role is CAD$90-120k depending on experience/acumen and Softmax Data (our partner, your employer) benefits include: