Demand Generation Manager

GE Appliances Canada, a Mabe Company; Burlington; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation package

Annual incentive opportunity

Employee discounts

Employee and family support resources

Opportunities for professional growth

Job summary

GE Appliances Canada, a Mabe Company, is seeking a Demand Generation Manager to lead CRM, demand generation, and digital marketing efforts across home appliance products and services. The role emphasizes CRM strategy and hands-on execution, including segmentation, lifecycle communications, and campaign optimization.

You will drive cross-functional marketing projects with Marketing, E‑Commerce, and Service, using data-driven insights to improve performance and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of CRM, demand generation, digital marketing experience.
• Strong CRM experience including strategy and hands-on execution.

Responsibilities

• Develop and execute CRM strategies for engagement, leads, retention and growth.
• Manage CRM campaigns, segmentation, databases, and lifecycle communications.
• Develop and execute demand and lead generation programs.
• Plan and manage multi-channel digital marketing campaigns.
• Use data to identify opportunities and optimize performance.
• Lead cross-functional projects from planning to execution with timelines and stakeholders.
• Partner with Marketing, E‑Commerce, Service and other teams.
• Track KPIs and translate performance into insights.
• Support Out of Warranty initiatives with Service organization.

Skills

CRM strategy

Hands-on CRM

Campaign management

Data segmentation

Project management

Education

Bachelor's degree

Tools

CRM systems

Marketing automation platforms

Job description

We are looking for a Demand Generation Manager to lead CRM, demand generation, and digital marketing initiatives that support business growth across our home appliance products and services.

This role has a strong focus on CRM strategy and hands-on execution, including customer segmentation, lead management, campaign development, database growth, and optimization. The position will also lead cross-functional marketing projects and support strategic business initiatives in collaboration with, Service, E-Commerce, and other key stakeholders

What You’ll Do

• Develop and execute CRM strategies that support customer engagement, lead generation, retention, and business growth.
• Manage CRM campaigns, customer segmentation, database initiatives, and lifecycle communications.
• Develop and execute demand and lead generation programs.
• Plan and manage multi-channel digital marketing campaigns.
• Use customer and campaign data to identify opportunities and improve performance.
• Lead cross-functional projects from planning through execution, managing timelines, stakeholders, deliverables, and dependencies.
• Partner closely with Marketing, E-Commerce, Service, and other business teams.
• Track KPIs and translate campaign and CRM performance into actionable insights.
• Support the Out of Warranty business initiative in collaboration with the Service organization.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 to 5 years of relevant experience in CRM, demand generation, digital marketing, or a related marketing function.
• Strong CRM experience, including both strategy and hands-on execution.
• Experience with customer segmentation, lead/customer journeys, database management, and campaign optimization.
• Strong project management experience, including managing cross-functional projects, stakeholders, timelines, and deliverables.
• Formal project management certification, such as PMP, CAPM, PRINCE2, or equivalent, is considered an asset.
• Experience with CRM systems, marketing automation platforms, and digital marketing tools.
• Strong analytical skills with the ability to translate data into business insights.
• Excellent organizational, communication, and stakeholder-management skills.

What We Offer

• Competitive compensation package based on experience.
• Annual incentive opportunity based on company and individual performance.
• Employee discounts across our major appliance portfolio.
• Employee and family support resources.
• Opportunities for professional growth and development.

We appreciate the interest of all applicants. Only candidates selected to move forward in the recruitment process will be contacted.

GE Appliances Canada, a Mabe Company is committed to an inclusive and accessible recruitment process. Accommodations are available upon request throughout all stages of the selection process.