Data Science Lead - Marketing Mix Modelling

MBN Solutions; Toronto; On-site; CAD 90,000 - 105,000; Full time

Job summary

An established industry player is seeking a Senior Analyst specializing in Advanced Marketing Analytics. This role involves leading the development of complex measurement models to enhance client outcomes across various platforms. You'll work collaboratively with cross-functional teams, applying advanced statistical techniques to evaluate campaign effectiveness. Join a dynamic environment where your analytical skills will shape data-driven marketing strategies and engage with prominent clients. This is a unique opportunity to make a significant impact in the evolving landscape of marketing analytics.

Qualifications

• 5+ years of experience in designing and implementing MMM solutions.
• Advanced skills in Python, R, or SQL for analytical modeling.

Responsibilities

• Develop statistical models to assess campaign efficiency and ROI.
• Execute experiments to enhance attribution accuracy.

Skills

Statistical Modeling

Analytical Skills

Python

SQL

Data Visualization

Critical Thinking

Tools

R

Tableau

Power BI

AWS

GCP

Azure

dbt

Airflow

Job description

This range is provided by MBN Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$90,000.00/yr - CA$105,000.00/yr

Direct message the job poster from MBN Solutions

Data Talent Specialist- Building teams in Data Science/Machine Learning/GenAI/ Data Engineering/Econometrics across UK/North America/Europe…

Role: Senior Analyst – Advanced Marketing Analytics (MMM Focus)

Our hiring partner, a globally recognized consultancy specializing in marketing performance optimization, is looking to appoint a seasoned analytics professional to lead the development of complex measurement models that enhance client outcomes across multiple promotional platforms.

In this position, you’ll be a key contributor to analytical initiatives, working alongside cross-functional teams to design data-led models that guide critical business decisions. Your expertise in quantitative modelling will be essential for evaluating campaign effectiveness across channels like broadcast, digital, and out-of-home.

This is a unique opportunity to engage with prominent clients, apply advanced statistical techniques, and shape the evolving landscape of data-driven marketing.

Main Areas of Focus:

• Develop and refine statistical models to assess campaign efficiency and return on investment across various advertising formats.
• Execute experiments and testing strategies (e.g., regional lift studies, A/B setups) to enhance attribution accuracy.
• Utilize and customize open-source tools (such as those from Google or Meta) for MMM analysis when appropriate.
• Construct and streamline data workflows and integration pipelines using tools like SQL, Python, dbt, or Airflow.
• Translate technical outputs into clear, actionable recommendations using dashboards, visuals, and briefings tailored to diverse audiences.

Preferred Background:

• At least five years of hands-on experience designing and implementing MMM solutions.
• Advanced capability in tools like Python, R, or SQL for analytical modeling and data automation.
• Solid grounding in statistical approaches like regression, Bayesian inference, time-series analysis, and causal measurement.
• Familiarity with public cloud infrastructure (e.g., AWS, GCP, Azure) for handling large data environments.
• Skilled in data visualization platforms (e.g., Tableau, Power BI, or relevant Python libraries).
• Understanding of the media landscape and how different platforms contribute to campaign success.
• Strong critical thinking and communication skills, with the ability to distill technical information into practical insights.
• Experience leading initiatives and managing timelines and expectations across stakeholders.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Marketing Services

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