Data-Driven Digital Campaign Specialist (Hybrid)

CIBC US; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with incentive pay

Banking benefits

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers recognition program

Job summary

Simplii Financial is seeking a Digital Expansion Analyst to drive data-driven marketing campaigns across web, online banking, and mobile channels. You will work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that move the needle.

Based in Toronto with a hybrid work arrangement, you’ll analyze campaign performance using Adobe Analytics and Tableau, collaborate with Product, Growth, Analytics, and Marketing Communications, and contribute to our

Qualifications

• 3-5 years of digital marketing experience
• Hands-on with Braze, Adobe Target, Adobe Analytics or similar tools
• Strong analytical mindset and data-driven decision making
• Customer-focused mindset with ability to translate insights into action

Responsibilities

• Execute and optimize personalized client journeys and campaigns across digital channels
• Collaborate with Product, Growth, Analytics, Marketing Communications to align campaigns with business goals
• Analyze campaign performance using Analytics and Tableau and present actionable insights
• Contribute to evolving marketing technology roadmap and best practices

Skills

Analytical thinking

Team collaboration

Campaign optimization

Tools

Braze

Adobe Target

Adobe Analytics

Tableau

Job description

Simplii Financial is seeking a Digital Expansion Analyst to drive data-driven marketing campaigns across web, online banking, and mobile channels. You will work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that move the needle.

Based in Toronto with a hybrid work arrangement, you’ll analyze campaign performance using Adobe Analytics and Tableau, collaborate with Product, Growth, Analytics, and Marketing Communications, and contribute to our