Data Analytics Lead

Critical Mass; Calgary; Hybrid; CAD 100,000 - 170,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits

Vacation and flexible days

Online learning resources

Job summary

Critical Mass seeks a Data Analytics Lead to drive analytics content, measurement frameworks, and actionable insights for marketing initiatives. You will guide and mentor analysts, shape methodologies, and ensure deliverables align with client goals.

The role emphasizes collaborating with cross-functional teams, managing data flows, and advancing analytics maturity across marketing programs. A strong leadership presence and client communication are essential.

Qualifications

• 5–8 years of experience leading Data Analytics projects across a broad range of initiatives.
• Experience optimizing digital marketing efforts with data-driven insights.
• Ability to lead and train junior analysts to translate findings into actionable insights.

Responsibilities

• Ensure analyses, reports, dashboards meet client needs.
• Shape analytics content and provide methodology & technology point of view.
• Lead measurement strategies and frameworks.
• Map and implement data flows with governance compliance.
• Manage, develop and motivate analysts: resourcing, hiring, training.

Skills

Leadership

Data Analytics

Data Visualization

Measurement & Experimentation

Data Integration/ETL

Statistical Modeling

Client Communication

Mentoring Juniors

Education

B.S. in quantitative/technical field

M.S. preferred

Tools

Tableau

Power BI

Domo

Excel / MS Office

ETL Tools

Job description

As a Data Analytics Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Data Analytics projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

You will:

• Ensure that the analyses, reports, dashboards and other deliverables created by the team fulfill client needs.
• Shape analytics content and provide point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.

You have:

• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Extensive experience in data science and advanced analytics applied to solving business problems.
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
• Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
• Experience providing task direction and/or mentoring junior analysts.
• Media/Marketing:
  • Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • An understanding of traditional advertising and how it is planned and executed.
  • Experience with Market Research techniques, and how they can be leveraged to support Digital Marketing initiatives.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.In an effort todo so, we expect our team to work from an office a minimum of 2 days a week.

n/a

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.