Data Analyst, Marketing

Intact; Montreal; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A leading company in the insurance sector seeks a Data Analyst, Marketing to leverage data for campaign strategies. The role involves analyzing marketing data, collaborating with teams, and utilizing CRM tools. Join a supportive team in a hybrid work environment with opportunities for professional growth.

Benefits

Employee Share Purchase Plan

Extensive Benefits Package

Flexible Work Arrangements

Annual Wellness Account

Learning Ecosystem

Qualifications

• 3 to 5 years of experience in marketing or data analysis.
• Detail-oriented with a commitment to data accuracy.

Responsibilities

• Analyze business and marketing data to extract insights.
• Collaborate with cross-functional teams to develop marketing campaigns.

Skills

Analytical Skills

Interpersonal Skills

Education

University Degree in Marketing

Degree in Business

Degree in Maths

Tools

Salesforce

HubSpot

Google Analytics

Power BI

Job description

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Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About The Role

We’re looking for a Data Analyst, Marketing who can help us deliver value for the business by leveraging data to drive campaign strategies.

Reporting to the Director, Broker Experience & Digital Marketing, you will play a key role within the Broker Marketing & Communications team for Canada’s leading property and casualty insurer. Strong analytical skills, with the ability to translate data into actionable insights, are critical for your success. You’ll have opportunities to showcase your skills and grow professionally within a fast-paced, dynamic, and agile environment – with a supportive team.

Here Are Some Ways You’ll Make a Difference

• Analyze business and marketing data to extract insights, identify trends, and contribute to data-driven decision-making, providing actionable recommendations to enhance broker engagement.
• Utilize CRM tools to manage and optimize customer data, ensuring accuracy and completeness.
• Collaborate with cross-functional teams to develop, implement, and monitor marketing campaigns.
• Develop and maintain reports, dashboards, and KPIs to track marketing performance and ROI.
• Implement and oversee CRM processes, including data entry, workflow automation, and user training.
• Work closely with IT and other departments to integrate CRM with other systems.
• Stay updated on industry trends and best practices in marketing analytics and CRM administration.

Qualifications

• A university degree in marketing, business, maths, or a related field.
• 3 to 5 years of experience in marketing or data analysis, with a focus on CRM administration.
• Detail-oriented with a commitment to data accuracy and integrity.
• Proficiency in CRM platforms such as Salesforce, HubSpot, SharePoint, or similar tools.
• Familiarity with marketing automation tools, Microsoft Office Suite, and analytics platforms (Salesforce, Adobe Analytics, Google Analytics, Power BI).
• Ability to work in a fast-paced, deadline-driven environment with multiple priorities.
• Strong interpersonal skills to build rapport at all levels of the organization.
• Experience in P&C insurance and B2B marketing are assets.
• For candidates in Quebec, bilingualism is required due to interactions with English-speaking colleagues.

What We Offer

Our hybrid work model balances remote and in-person work.

As a permanent team member, you can expect:

• A rewards program recognizing your success.
• An Employee Share Purchase Plan, with a 50% match of net shares purchased.
• An extensive benefits package, including virtual healthcare.
• Flexible work arrangements.
• Option to purchase up to 5 extra days off annually.
• An annual wellness account supporting a healthy lifestyle.
• Tools and resources for physical and mental health, and community engagement.
• A learning ecosystem with courses, content, and programs.
• Employee-led networks for development and inclusion.
• Supportive leaders and colleagues.
• A Community Impact program to contribute to causes you care about.

We are an equal opportunity employer
We value diversity and strive to create an accessible workplace. We encourage applications from equity-deserving groups, including women, Indigenous peoples, persons with disabilities, Black individuals, and 2SLGBTQI+ community members.
We acknowledge the land of First Nations, Metis, and Inuit peoples and are committed to reconciliation.
We have policies to ensure accessibility, including workplace adjustments. Please inform us of any needs during the application process.
Learn more about our recruitment process and your candidate journey.
If you are an employee of Intact or belairdirect, please apply via our Internal Career Site.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology

Industries

• Insurance, Financial Services, Software Development