Data Analyst, Marketing

Intact Financial Corporation; Montreal, Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading property and casualty insurer is seeking a Data Analyst, Marketing to leverage data for campaign strategies. The role involves analyzing marketing data, utilizing CRM tools, and collaborating with teams to enhance broker engagement. Candidates should possess strong analytical skills and a university degree in a relevant field.

Benefits

Financial rewards program

Employee Share Purchase Plan

Extensive flex pension and benefits package

Flexible work arrangements

Extra days off per year

Annual wellness account

Access to resources for physical and mental health

Dynamic workplace learning ecosystem

Inclusive employee-led networks

Community Impact program

Qualifications

• 3 to 5 years of experience in marketing or data analysis, focusing on CRM administration.
• Detail-oriented with a commitment to data accuracy and integrity.
• Experience in P&C insurance and B2B marketing are strong assets.

Responsibilities

• Analyze business and marketing data to extract valuable insights.
• Utilize CRM tools to manage and optimize customer data.
• Collaborate with teams to develop and monitor marketing campaigns.

Skills

Analytical skills

Data accuracy

Interpersonal skills

Education

University degree in marketing, business, maths, or related field

Tools

Salesforce

HubSpot

Adobe Analytics

Google Analytics

Power BI

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We’re looking for a Data Analyst, Marketing who can help us deliver value for the business by leveraging data to drive campaign strategies.

Reporting to the Director, Broker Experience & Digital Marketing, you will play a key role within the Broker Marketing & Communications team for Canada’s leading property and casualty insurer. Strong analytical skills, with the ability to translate data into actionable insights, are critical for your success. In turn, you’ll receive plenty of opportunities to showcase your skills and grow professionally within a fast-paced, dynamic and agile working environment – with a committed and supportive team.

Here are some ways you’ll make a difference:

• Analyze business and marketing data to extract valuable insights and trends, contributing to data-driven decision-making' provide actionable recommendations to help enhance brokers engagement
• Utilize CRM tools to manage and optimize customer data, ensuring accuracy and completeness
• Collaborate with cross-functional teams to develop, implement, and monitor marketing campaigns
• Develop and maintain reports, dashboards, and KPIs to track marketing performance and ROI
• Implement and oversee CRM processes, including data entry, workflow automation, and user training
• Work closely with IT and other relevant departments to integrate CRM with other business systems
• Stay updated on industry trends and best practices in marketing analytics and CRM administration

Qualifications:

• A university degree in marketing, business, maths, or a related field
• 3 to 5 years of experience in marketing or data analysis, with a focus on CRM administration
• Must be detail-oriented with a commitment to data accuracy and integrity
• Proficiency in CRM platforms such as Salesforce, HubSpot, SharePoint or similar tools
• Familiarity with marketing automation tools and practices, Microsoft Office Suite, and analytics platforms (Sales Force, Adobe Analytics, Google Analytics and Power BI)
• Must be at ease working in a fast-paced, deadline-driven environment with multiple priorities
• Top-notch interpersonal skills, with the ability to build rapport with individuals at all levels of the organization
• Experience in P&C insurance and B2B marketing are strong assets
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country

#LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.