Customer Sales Executive — BFY & Salty Snacks Growth

Hershey Company

Canada

Hybrid

CAD 109,000 - 136,000

Full time

47 hours ago
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Job summary

Hershey Canada is seeking a Customer Sales Executive for Better For You and Salty Snacks to drive profitable growth, build distribution, and strengthen partnerships across brokers, distributors, and retail customers. The CSE will lead a team, coach direct reports, set priorities, and operate with an entrepreneurial mindset to unlock whitespace opportunities.

The role requires 5+ years of progressive sales experience in CPG, capability to forecast demand, and strong analytical skills with Nielsen

Qualifications

  • 5+ years of progressive sales experience in Consumer Packaged Goods.
  • People leadership experience is an asset.
  • Experience working with brokers, distributors, indirect sales models or multi-partner networks.

Responsibilities

  • Lead, coach and develop direct reports to deliver against growth, distribution, share and profitability objectives.
  • Own customer and channel growth strategies for BFY & Salty Snacks, driving distribution, visibility and profitable expansion.
  • Identify whitespace opportunities and translate innovative ideas into scalable commercial growth.
  • Build and leverage strong partnerships with brokers, distributors and Hershey USA stakeholders to accelerate execution and business results.
  • Develop and execute annual and long-term business plans supported by customer insights, syndicated data and marketplace trends.
  • Partner cross-functionally to deliver customer, innovation and commercial priorities while representing the business in key customer and internal forums.

Skills

Sales experience
People leadership
Forecasting
Negotiation

Tools

PowerPoint
Excel
Nielsen data

Job description

Hershey Canada is seeking a Customer Sales Executive for Better For You and Salty Snacks to drive profitable growth, build distribution, and strengthen partnerships across brokers, distributors, and retail customers. The CSE will lead a team, coach direct reports, set priorities, and operate with an entrepreneurial mindset to unlock whitespace opportunities.

The role requires 5+ years of progressive sales experience in CPG, capability to forecast demand, and strong analytical skills with Nielsen

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