Customer Sales Executive, Better For You & Salty Snacks

The Hershey Company; Mississauga; On-site; CAD 109,000 - 136,000; Full time

Job summary

The Hershey Canada team is seeking a Customer Sales Executive, Better For You and Salty Snacks to profitably grow the BFY and Salty portfolio across Canada. You will build distribution, strengthen partnerships and unlock whitespace with brokers, distributors and Hershey USA stakeholders to drive sustainable growth.

This role requires a people-first leader who can coach and develop direct reports, set clear priorities and build capability while operating with an entrepreneurial mindset in a

Qualifications

• 5+ years of progressive sales experience in CPG or related commercial capacity.
• People leadership experience, including coaching and development of direct reports.
• Experience working with brokers, distributors or multi-partner execution networks.
• Snack food/Better For You or whitespace business-building experience is an asset.
• Strong understanding of the Canadian retail landscape and customer priorities.

Responsibilities

• Lead, coach and develop direct reports to deliver growth, distribution and profitability.
• Own customer and channel growth strategies for BFY & Salty Snacks, driving distribution and profitability.
• Identify whitespace opportunities and translate ideas into scalable growth.
• Build partnerships with brokers, distributors and Hershey USA stakeholders to accelerate results.
• Develop and execute annual and long-term business plans with insights and trends.
• Collaborate cross-functionally to deliver priorities and represent the business in forums.

Skills

Sales leadership

Broker/distributor relations

CPG knowledge

Snack/BFY experience

Canadian retail landscape

Education

Bachelor's degree

Tools

MS Office (PowerPoint/Excel)

Nielsen data

Job description

Job Overview

As a critical member of the Hershey Canada Sales team, the Customer Sales Executive, Better For You and Salty Snacks will be accountable for profitably growing the BFY and Salty portfolio, with a clear mandate to build distribution, strengthen customer partnerships and unlock new whitespace across an emerging and strategically important business.

As a critical member of the Hershey Canada Sales team, the Customer Sales Executive, Better For You and Salty Snacks will be accountable for profitably growing the BFY and Salty portfolio, with a clear mandate to build distribution, strengthen customer partnerships and unlock new whitespace across an emerging and strategically important business.

This role requires a people-first leader who can coach and develop direct reports, set clear priorities, create accountability and build capability while also operating with an entrepreneurial mindset. The CSE will work closely with brokers, distributors, retail customers, internal cross-functional partners and key contacts within Hershey USA to align plans, accelerate execution and deliver sustainable growth.

Accountabilities

• Lead, coach and develop direct reports to deliver against growth, distribution, share and profitability objectives.
• Own customer and channel growth strategies for the BFY & Salty Snacks portfolio, driving distribution, visibility and profitable expansion.
• Identify whitespace opportunities and translate innovative ideas into scalable commercial growth.
• Build and leverage strong partnerships with brokers, distributors and Hershey USA stakeholders to accelerate execution and business results.
• Develop and execute annual and long‑term business plans supported by customer insights, syndicated data and marketplace trends.
• Partner cross‑functionally to deliver customer, innovation and commercial priorities while representing the business in key customer and internal forums.

Experience & Business Leadership

• 5+ years of progressive sales experience in Consumer Packaged Goods or a related commercial capacity
• People leadership experience an asset, including coaching, prioritization, performance management and development of direct reports
• Experience working with brokers, distributors, indirect sales models or multi‑partner execution networks
• Snack food, Better For You, emerging brand, route‑to‑market or whitespace business‑building experience is an asset
• Strong understanding of the Canadian retail landscape, with the ability to connect customer priorities to category and brand opportunities

Analytical & Commercial Excellence

• Advanced working knowledge of Microsoft Office, with PowerPoint and Excel mandatory
• Interpret and translate insights into action: knowledge of Nielsen or syndicated data
• Ability to forecast demand, trade, manage supply assumptions and communicate risk in a fast‑paced environment
• Persuasive selling, negotiation, presentation and written communication skills

Entrepreneurial Mindset & Strategic Agility

• Entrepreneurial spirit, curiosity and an ownership mindset
• Ability to identify growth opportunities, challenge the status quo and execute with discipline
• Strategic leadership, collaboration and the ability to work independently in a high‑growth, fast‑paced business environment

Relationship Building & Partnership Management

• Strong relationship‑building skills across customers, direct reports, brokers, distributors, internal partners and Hershey USA contacts
• Proven ability to influence and align diverse stakeholders to deliver business objectives

Minimum Education

Bachelor's degree

Leadership Competencies

• People Leadership: Builds trust, sets direction, coaches for performance and develops talent through clear expectations, feedback and support.
• Business Acumen: Understands how a CPG business works, how strategies and tactics perform in market and how to evaluate competitive trends, customer needs and category signals.
• Entrepreneurial Drive: Operates with ownership, resourcefulness and bias for action; identifies opportunities, builds practical plans and moves quickly to test, learn and scale what works.
• Drive for Results: Pushes self and others to exceed business goals, communicates priorities and maintains focus on the actions that matter most.
• Interpersonal Relations and Teamwork: Builds constructive relationships with internal and external partners, manages conflict with diplomacy and creates mutually beneficial solutions across teams.

Compensation Information

The anticipated base salary range for this role is from $108,800 to $136,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market‑competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).