Sales Lead, Channel & Category Growth - Canada

Nestle SA; Toronto; Hybrid; CAD 135,000 - 177,000; Full time

Benefits offered by this job

Health and dental benefits

Pension plan

Vacation and personal days

Flexible and hybrid work

Training and development

Educational assistance

Bonus eligibility

Product discounts

Car allowance

Job summary

Nestlé Canada is seeking a Sales Lead to join Holistic Health, reporting to the Head of Canada. In this role, you will drive profitable growth, expansion, category opportunities, and commercial execution for Nature’s Bounty and SISU across the Canadian market.

This role serves as the commercial lead for assigned channels and customers, developing channel strategies and growth plans that strengthen brand performance and market share.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
• MBA is a plus.
• +10 yrs of experience in CPG, Health & Wellness, Consumer Health, or Retail.
• Experience leading a top Customer Team (Amazon, Walmart, Costco).
• Experience managing national retail accounts, customer and distributor relationships.
• Demonstrated success in category management, key account management, or sales leadership.

Responsibilities

• Develop channel and customer strategies to drive revenue, profit, and market share across Canadian retail channels.
• Lead e-commerce strategy and execution, driving online growth through optimized assortment, digital shelf presence, promotions, and strong partnerships with retail and digital customers.
• Lead annual business planning, translating company objectives into actionable customer, distributor, and channel growth plans.
• Build strong strategic relationships with retailers and distributors, identifying opportunities across assortment, merchandising, promotions, innovation, and category development.
• Develop deep expertise in the VMS category, leveraging consumer, retailer, distributor, competitive, and market insights to identify growth opportunities.
• Lead category development initiatives, including assortment optimization, shelf productivity, shopper engagement, and fact-based recommendations to customers and distributors.
• Drive excellence in commercial execution, including product launches, distribution gains, promotional programs, merchandising, and third-party sales force execution.
• Deliver revenue, profit, and market share targets, managing customer P&Ls, distributor contracts, trade investments, and promotional ROI to support profitable growth.
• Partner with Finance and Demand Planning on forecasting, identifying business risks and opportunities and implementing corrective actions as needed.
• Collaborate cross-functionally with Marketing, Consumer Engagement & Experience, Supply Chain, Finance, Regulatory Affairs, and Customer Service to deliver business priorities and innovation launches.
• Monitor market, competitive, pricing, consumer, and retailer trends, translating insights into recommendations and action plans that strengthen business performance.

Skills

Channel strategy

Customer growth

E-commerce strategy

Category management

P&L management

Negotiation

Stakeholder influence

Education

Bachelor's degree in Business Administration/Marketing/Commerce

MBA

Tools

Syndicated data

Retail data sources

Job description

Nestlé Canada is seeking a Sales Lead to join Holistic Health, reporting to the Head of Canada. In this role, you will drive profitable growth, expansion, category opportunities, and commercial execution for Nature’s Bounty and SISU across the Canadian market.

This role serves as the commercial lead for assigned channels and customers, developing channel strategies and growth plans that strengthen brand performance and market share.