Customer Relationship Management Specialist

fishRecruit Inc.; Toronto; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Job summary

fishRecruit Inc. is assisting a well-established dental technology & services organization seeking a CRM Specialist to join the marketing team onsite in Toronto.

You will manage CRM operations, support digital marketing initiatives, and improve customer engagement through data, automation, and campaigns. Reporting to the Marketing Manager, you’ll maintain data quality, build email campaigns, segment audiences, nurture leads, track performance, and contribute to cross‑functional marketing

Qualifications

• 3+ years of experience in a marketing, CRM, or marketing operations role.
• Experience with HubSpot or another CRM/marketing automation platform.
• Knowledge of email marketing, contact management, reporting, and campaign execution.
• Strong analytical and problem‑solving skills with the ability to turn data into actionable insights.
• Experience supporting social media and digital marketing initiatives is an asset.
• Strong written and verbal communication skills.
• Highly organized with excellent time management and attention to detail.
• Proficiency with Microsoft Office or Google Workspace.
• Experience with Canva or basic design software is considered an asset.

Responsibilities

• CRM & Marketing Operations (Approximately 80%): Maintain and organize CRM data, ensuring contact records remain accurate and up to date.
• Build and manage email marketing campaigns, including newsletters, product launches, and event communications.
• Create and maintain contact lists, audience segments, and customer lifecycle stages.
• Support marketing automation workflows, including lead nurturing and follow‑up campaigns.
• Track campaign performance and prepare reports on email engagement, lead generation, and marketing results.
• Identify opportunities to improve CRM processes and data quality.
• Marketing Support (Approximately 20%): Assist with broader marketing initiatives and cross‑functional projects.
• Support event coordination, marketing administration, reporting, and research.
• Help ensure projects are completed on time and marketing priorities are executed efficiently.

Skills

HubSpot CRM

Email marketing

Data analysis

Marketing automation

Canva

MS Office/Google Workspace

Communication

Tools

Canva

Job description

Work Arrangement: Full-time | 100% Onsite (5 days/week)

Industry: Dental Technology & Services

About the Opportunity

Our client is a well-established and growing organization in the dental industry seeking an organized, analytical, and hands‑on CRM Specialist to join their marketing team.

Reporting to the Marketing Manager, you'll play a key role in managing CRM operations, supporting digital marketing initiatives, and improving customer engagement through data, automation, and campaign execution.

Key Responsibilities

CRM & Marketing Operations (Approximately 80%)

• Maintain and organize CRM data, ensuring contact records remain accurate and up to date.


• Build and manage email marketing campaigns, including newsletters, product launches, and event communications.


• Create and maintain contact lists, audience segments, and customer lifecycle stages.


• Support marketing automation workflows, including lead nurturing and follow‑up campaigns.


• Track campaign performance and prepare reports on email engagement, lead generation, and marketing results.


• Identify opportunities to improve CRM processes and data quality.

Marketing Support (Approximately 20%)

• Assist with broader marketing initiatives and cross‑functional projects.


• Support event coordination, marketing administration, reporting, and research.


• Help ensure projects are completed on time and marketing priorities are executed efficiently.

What We're Looking For

• 3+ years of experience in a marketing, CRM, or marketing operations role.


• Experience with HubSpot or another CRM/marketing automation platform.


• Knowledge of email marketing, contact management, reporting, and campaign execution.


• Strong analytical and problem‑solving skills with the ability to turn data into actionable insights.


• Experience supporting social media and digital marketing initiatives is an asset.


• Strong written and verbal communication skills.


• Highly organized with excellent time management and attention to detail.


• Proficiency with Microsoft Office or Google Workspace.


• Experience with Canva or basic design software is considered an asset.


• Comprehensive health and benefits package.


• Opportunities for professional development and career growth.