Marketing Manager

Codentrel; Mississauga; On-site; CAD 70,000 - 110,000; Full time

Job summary

Codentrel is seeking an experienced Marketing Manager to drive brand growth and market expansion. You will blend strategic planning with hands-on execution across digital campaigns, PR, events, and content creation.

Ideal candidates have 5+ years in marketing in tech/IT, strong analytics, and leadership skills. This role requires coordination with sales and product teams and occasional travel.

Qualifications

• Bachelor or higher in marketing or related field.
• At least 5 years of marketing experience; tech/IT experience preferred.
• Strong digital marketing and analytical capabilities.

Responsibilities

• Develop and implement marketing strategies to grow brand presence.
• Manage digital campaigns including SEO, SEM, social, email, and content.
• Oversee creation of marketing materials such as brochures and videos.
• Conduct market research on trends, competitors, and opportunities.
• Collaborate with sales/product to drive targeted campaigns.
• Monitor campaign performance and optimize ROI.
• Lead PR activities, press releases, and media outreach.
• Plan corporate events, trade shows, and webinars.
• Maintain brand consistency across channels and manage budget.

Skills

Digital marketing

SEO/SEM

Content marketing

Campaign management

Analytics

CRM & marketing automation

Communication

Leadership

Education

Bachelor's in Marketing or related field

MBA preferred

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

SEMrush

HubSpot

Salesforce Marketing Cloud

Job description

Codentrel, a leading provider of advanced IT, telecom, and AI-driven solutions, is seeking an experienced and results-oriented Marketing Manager to drive brand growth, market expansion, and strategic communications. This role is ideal for a creative, analytical, and highly organized professional who can blend strategic planning with hands-on execution.

Responsibilities

• Develop and implement comprehensive marketing strategies to strengthen Codentrel's brand presence and market reach
• Manage digital marketing campaigns including SEO, SEM, social media, email marketing, and content marketing
• Oversee the creation of marketing materials, including brochures, presentations, videos, and web content
• Conduct market research to identify trends, competitor strategies, and new business opportunities
• Collaborate with sales and product teams to develop targeted campaigns that support business development goals
• Monitor and analyze campaign performance metrics to optimize ROI
• Manage public relations activities, press releases, and media engagement to enhance brand visibility
• Plan and execute corporate events, trade shows, and webinars to promote Codentrel's products and services
• Maintain brand consistency across all marketing channels
• Manage the marketing budget effectively to ensure maximum impact

Requirements

Education & Certification:

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
• Minimum 5 years of relevant marketing experience, preferably in the technology, telecom, or IT sector

Technical Skills & Knowledge

• Strong knowledge of digital marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
• Proficiency in analytics tools such as Google Analytics, SEMrush, or similar platforms
• Familiarity with CRM systems and marketing automation tools (HubSpot, Salesforce Marketing Cloud, etc.)
• Experience in content creation, copywriting, and storytelling for technical and business audiences

Soft Skills

• Excellent strategic thinking and project management skills
• Strong communication and presentation abilities
• Creative mindset with a data-driven approach to decision-making
• Ability to lead cross-functional teams and work collaboratively
• Highly self-motivated and adaptable in a fast-paced environment

Work Conditions

• Standard hours: 8:00 AM - 5:00 PM
• Occasional evening or weekend work for events and campaign deadlines
• May require travel for conferences, client meetings, and exhibitions