Manager, Regional Marketing

Dentalcorp; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Bonus up to 15%

Competitive total rewards

Hybrid work arrangement

Job summary

Dentalcorp, Canada's largest network of dental practices, seeks a Manager, Regional Marketing to drive growth across an assigned portfolio by partnering with Operations teams and practice leaders. You will develop practical growth strategies to boost patient acquisition and retention, using data-driven insights and market intelligence.

You will work as the regional marketing partner, leading plans aligned with local opportunities, managing budgets, and collaborating with cross-functional teams.

Qualifications

• Minimum 5-7 years of progressive B2C marketing experience.
• Healthcare, multi-location retail, franchise, or service-based experience is a plus.
• Consulting or advisory experience is an asset.
• Strong analytical skills to translate data into business recommendations.

Responsibilities

• Manage and optimize a regional portfolio of practices to achieve growth objectives.
• Act as an internal consultant, providing expertise on growth strategies to Operations leaders and practice teams.
• Develop and implement practice-level marketing plans aligned with priorities and local opportunities.
• Identify growth opportunities through analysis of patient behavior, market trends, and performance data.
• Support annual practice-level marketing budget planning and playbook development.
• Monitor marketing spend across portfolios and evaluate ROI to maximize impact.
• Lead marketing initiatives related to mergers, acquisitions, relocations, and new builds.
• Partner with Operations, Finance, Compliance, Real Estate, Talent, and other teams.

Skills

Data-driven

Analytical skills

Stakeholder influence

Project management

Communication

Collaboration

Self-motivated

Education

Post-secondary education in Business/Marketing/Communications

Job description

The Opportunity

As a Manager, Regional Marketing, you will drive growth across an assigned portfolio of dental practices by partnering with Operations teams and practice leaders to identify opportunities, improve performance, and maximize marketing effectiveness. Serving as the primary marketing partner for your region, you will combine business insight, market intelligence, and performance data to develop practical growth strategies that support patient acquisition, retention, and overall practice success. This is an opportunity to make a direct impact on business performance within a growing, data-driven organization where cross-functional collaboration and local market expertise are critical to success.

Who You Are

• Strategically minded and results oriented
• Data-driven with strong analytical and problem-solving skills
• An effective communicator who can influence internal and external stakeholders
• Highly organized and comfortable managing multiple priorities
• Collaborative, adaptable, and accountable
• Passionate about delivering exceptional patient and business outcomes

In This Role, You Will

• Manage and optimize a regional portfolio of practices to achieve growth objectives.
• Act as an internal consultant, providing expertise and recommendations on practice growth strategies to Operations leaders and practice teams.
• Develop and implement practice-level marketing plans aligned with business priorities and local market opportunities.
• Identify growth opportunities through analysis of patient behaviour, market trends, competitive activity, and performance data.
• Support annual practice-level marketing budget planning and playbook development.
• Monitor marketing spend across assigned portfolios and evaluate marketing effectiveness to maximize return on investment.
• Lead marketing initiatives related to practice mergers, acquisitions, relocations, and new practice builds.
• Partner effectively with Operations, Finance, Compliance, Real Estate, Talent, and other Support Centre teams.

What You'll Bring

• Post-secondary education in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.
• Minimum 5-7 years of progressive B2C marketing experience is required.
• Experience in healthcare, multi-location retail, franchise, or service-based organizations is considered an asset.
• Consulting or advisory experience is an asset.
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
• Demonstrated project management experience managing multiple priorities, budgets, stakeholders, and deadlines.
• Excellent communication, presentation, and storytelling skills.
• Proven ability to build strong relationships and influence decision-making across diverse stakeholder groups.
• Self-motivated with the ability to work independently in a fast-paced environment.

About Dentalcorp

Dentalcorp is Canada's largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.

Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada's most trusted healthcare network.

Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

The salary range for this position is $85,000 CAD to $100,000 CAD annually (plus a bonus of up to 15% and competitive total rewards and benefits package).

Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations.

This role is 4 days on-site Monday to Thursday with Friday's work from home.

This job posting is for an existing vacancy.

Candidates must be legally eligible to work in Canada.

At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve.

To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process.

We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.

Our purpose is to provide the best care for our patients. We empower our people and our practices with resources and technology to deliver exceptional care and patient outcomes. We are the future of dentistry: a network-driven, entrepreneurial approach with the knowledge, scale and cutting-edge technology to transform healthcare in Canada.