Customer Lifecycle Manager

Eucalyptus; Montreal (administrative region); Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Eucalyptus Canada, part of Hims & Hers, is seeking a CRM Manager to lead the Canada lifecycle and retention program. You will create data-driven campaigns across channels to guide and support patients throughout their journey, influencing how they experience Hims & Hers and perceive our value.

This role focuses on engaging and motivating patients, building long-term relationships, and collaborating with marketing, product, and analytics teams to deliver impactful initiatives with a patient-first

Qualifications

• 4+ years of lifecycle marketing, CRM, in fast-paced or startup environment.
• Data-driven, able to use insights to optimize the patient journey and run A/B tests.
• Proficient with marketing automation tools (Braze, Klaviyo) and analytics platforms (Amplitude, Tableau).
• Strong written communication and empathy in content creation.

Responsibilities

• Develop and execute lifecycle marketing campaigns across email, push, SMS, and in-app messaging.
• Personalise communications for cohorts and stages using data insights.
• Create messaging around nutrition, weight loss, and health to inform and motivate patients.
• Design innovative campaigns including onboarding flows and reactivation strategies.
• Collaborate with marketing, product, and analytics to align with goals.
• Continuously test and optimise campaigns via A/B testing.
• Track engagement and retention metrics to measure impact and inform strategy.

Skills

Lifecycle marketing

CRM

Data analysis

A/B testing

Content creation

Cross-functional collaboration

Communication

Tools

Braze

Klaviyo

Amplitude

Tableau

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About The Work

Eucalyptus / Hims & Hers Canada is seeking a CRM Manager to lead the strategy and execution of Hims & Hers Canada’s lifecycle and retention program. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Hims & Hers and perceive the value we provide.

Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.

As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication.

This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Hims & Hers’ patient-first ethos.

You Will Be

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

About You

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
• Confident using technology, with proficiency in marketing automation tools (e.g., Braze, Klaviyo) and familiarity with analytics platforms (eg. Amplitude, Tableau)
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation

Location

This role is open to candidates based anywhere in Canada. Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.