Paid Search Lead

Eucalyptus; Montreal (administrative region); Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Equity compensation

PTO & holidays

Health benefits

Employee Stock Purchase Program

Team offsites

Job summary

Eucalyptus Canada is seeking a seasoned Google Ads expert to lead search growth across the Google ecosystem for a rapidly expanding digital health brand. You’ll own strategy and execution spanning Search, Performance Max, Shopping, Display, YouTube and Gmail to drive scalable, compliant growth in a regulated industry.

Collaborating with design, analytics and engineering, you’ll optimize CTR, CVR and ROAS, lead landing page experiments, and translate data into actionable recommendations for

Qualifications

• 3+ years of hands-on search/paid media work with Google campaigns.
• Expert knowledge of Google Ads and automation features (e.g., Performance Max).
• Proven ability to design and interpret landing page experiments.
• Strong analytical mindset with meticulous attention to detail.
• Experience in regulated industries and navigating compliance.

Responsibilities

• Own the Canada Google Search growth strategy across all formats.
• Monitor platform changes, policy updates, and healthcare advertising compliance.
• Lead A/B and multivariate landing page testing and derive insights.
• Collaborate with design, analytics, and engineering to improve CTR, CVR, ROAS.
• Analyze market trends and competitors to identify growth opportunities.
• Report performance with Google Analytics, Search Console and Looker Studio.
• Coordinate budget allocation with Allocation & Performance Managers.
• Promote a culture of experimentation across the funnel.
• Align messaging and execution with product, marketing and design teams.

Skills

Google Ads

Performance Max

Landing page testing

Analytics

Regulated industries

Data-driven insights

D2C / subscriptions

Canadian market

Communication skills

Tools

Google Analytics

Looker Studio

Search Console

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About The Role (What You'll Be Doing)

Eucalyptus / Hims & Hers Canada is looking for an exceptional Google Ads expert to lead and own our search channel growth in Canada. You'll be responsible for scaling performance across the Google ecosystem, leveraging deep expertise across all Google products - from Search to Performance Max - to drive sustainable, compliant growth in one of Canada’s fastest-growing digital health brands.

If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.

You will

• Own the Canada Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
• Stay ahead of platform changes - monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
• Analyse competitors and Canadian market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
• Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
• Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.

You have

• 3+ years in search or paid media, with deep hands-on experience managing Google campaigns.
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
• Proven track record planning, executing, and interpreting landing page experiments.
• Highly analytical mindset with strong attention to detail.
• Experience working in regulated industries (e.g., healthcare, pharma, finance, insurance) and comfort navigating compliance frameworks is a plus.
• Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders.
• Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value.
• Strong understanding of Canadian consumer behaviour and how to localise campaigns for tone, messaging, and search intent.
• Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations.

It’s a Plus If You Have

• Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways).
• Experience scaling search in multi-market or global organisations.
• Comfort using first-party data to optimise creative and bidding strategies.

Location

This role is open to candidates based anywhere in Canada. Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely.

Our Benefits

• Competitive salary and equity compensation in Hims & Hers (NYSE: HIMS) for full-time roles.
• Generous paid time off, company holidays, and mental health days.
• Comprehensive health benefits, including medical, dental, and vision coverage, as well as parental leave.
• Employee Stock Purchase Program.
• Team offsites and opportunities for in-person collaboration from our Montreal office.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.