CRO Specialist

National Bank of Canada; Montreal; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Telemedicine service

Virtual sleep clinic

Job summary

National Bank of Canada is seeking a CRO Specialist to optimize the user experience on bnc.ca by designing and running A/B and multivariate tests, identifying friction points, and driving data‑driven conversions.

You will analyze behavioral data (Adobe Analytics, heatmaps), collaborate with cross‑functional teams, and contribute to the testing roadmap, reporting insights to improve digital strategy in a hybrid Montreal setting.

Qualifications

• 3-5 years of relevant experience in digital strategy, UX/UI or other related business
• CRO experience an asset
• Excellent analytical skills to prioritize and optimize next actions
• Sharp ability to influence matrix specialists
• Languages: French

Responsibilities

• Identify friction points in user journeys, design A/B and multivariate tests to maximize online conversions
• Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities
• Execute, analyze and develop test results to draw out learnings
• Collaborate with cross-functional teams to identify opportunities and share results
• Contribute to the definition of the testing roadmap aligning initiatives with business objectives
• Continuously optimize strategy, documenting learnings and adjusting actions based on results

Skills

A/B Testing

Artificial Intelligence

Curiosity

Digital Marketing

Digital Strategy

Diversity & Inclusion

Empathy

Initiative

Learning Agility

Marketing Strategy

Performance Marketing

Prioritization

Resiliency

Self-Sufficiency

Teamwork

Job description

A career as a CRO Specialist (CRO) in the Digital Acquisition team at National Bank means being part of a passionate conversion team that bases its actions on an interpretation of data. We have only one goal: To optimize the user experience on bnc.ca by conducting various online tests.

Your job

• Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversions
• Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities
• Execute, analyze and develop test results to draw out what they have learned
• Collaborate with cross-functional teams to identify opportunities and share results
• Contribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectives
• Continuously optimize your strategy, documenting learnings and adjusting actions based on results.

Your team

Within the Digital and Commercialization sector, 280 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technologies and continuously improve processes. You are part of a team of 8 colleagues and report to the Senior Director, Digital Acquisition. Our team stands out for its ability to make data-driven decisions, its strategic input and its collaboration.

We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your profession and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, a career development platform, and coaching and mentoring support are available to you at all times.

Access to colleagues with different expertise, experiences and diverse profiles enriches your development from all points of view.

Prerequisites

• 3-5 years of relevant experience in digital strategy, UX/UI or other related business
• CRO experience an asset
• Excellent analytical skills to prioritize and optimize next actions
• Sharp ability to influence matrix specialists.

Languages: French

Required skills: A/B Testing, Artificial Intelligence, Curiosity, Digital Marketing, Digital Strategy, Diversity & Inclusion, Empathy, Initiative, Learning Agility, Marketing Strategy, Performance Marketing, Prioritization, Resiliency, Self-Sufficiency, Teamwork

Your benefits

• * Health and wellness program, including many options
• * Flexible group insurance
• * Generous pension plan
• * Employee Share Ownership Plan
• * Employee and family assistance program
• * Preferential banking services
• * Involvement in community initiatives
• * Telemedicine service
• * Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Join us!