CRO Specialist

National Bank of Canada; Montreal; Híbrido; CAD 90 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health and wellness program

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Virtual sleep clinic

Resumo da oferta

National Bank is seeking a CRO Specialist to optimize user experience on bnc.ca through rigorous A/B and multivariate testing. You will analyze behavioral data, identify friction points, and collaborate with cross-functional teams to align testing with business objectives.

The role emphasizes data-driven decision making and ongoing optimization. The team operates in a hybrid environment with strong emphasis on continuous learning, training programs, and career development.

Qualificações

• 3-5 years of relevant experience in digital strategy, UX/UI or related business.

Responsabilidades

• Identify friction points in user journeys and design A/B and multivariate tests to maximize online conversions.
• Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities.
• Execute, analyze and develop test results to draw out what they have learned.
• Collaborate with cross-functional teams to identify opportunities and share results.
• Contribute to the definition of the testing roadmap by aligning initiatives with business objectives.
• Continuously optimize strategy, document learnings and adjust actions based on results.

Conhecimentos

A/B Testing

Digital Marketing

Digital Strategy

Teamwork

Empathy

Initiative

Learning Agility

Resiliency

Curiosity

Prioritization

Performance Marketing

Self-Sufficiency

Artificial Intelligence

Diversity & Inclusion

Marketing Strategy

Strategic Communication

Ferramentas

Adobe Analytics

Descrição da oferta de emprego

A career as a CRO Specialist (CRO) in the Digital Acquisition team at National Bank means being part of a passionate conversion team that bases its actions on an interpretation of data. We have only one goal: To optimize the user experience on bnc.ca by conducting various online tests.

• Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversions
• Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities
• Execute, analyze and develop test results to draw out what they have learned
• Collaborate with cross-functional teams to identify opportunities and share results
• Contribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectives
• Continuously optimize your strategy, documenting learnings and adjusting actions based on results.

• Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversions
• Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities
• Execute, analyze and develop test results to draw out what they have learned
• Collaborate with cross-functional teams to identify opportunities and share results
• Contribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectives
• Continuously optimize your strategy, documenting learnings and adjusting actions based on results.

Your team
Within the Digital and Commercialization sector, 280 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technologies and continuously improve processes. You are part of a team of 8 colleagues and report to the Senior Director, Digital Acquisition. Our team stands out for its ability to make data-driven decisions, its strategic input and its collaboration.
We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.
The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your profession and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, a career development platform, and coaching and mentoring support are available to you at all times.
Access to colleagues with different expertise, experiences and diverse profiles enriches your development from all points of view.
Prerequisites

• 3-5 years of relevant experience in digital strategy, UX/UI or other related business
• CRO experience an asset
• Excellent analytical skills to prioritize and optimize next actions
• Sharp ability to influence matrix specialists.

Languages:

French

Skills

Press space or enter keys to toggle section visibility

A/B Testing Artificial Intelligence Digital Marketing Digital Strategy Diversity & Inclusion Marketing Strategy Teamwork Empathy Initiative Learning Agility Resiliency Curiosity Prioritization Performance Marketing Self-Sufficiency

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Why work at National Bank?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?