CRM, Loyalty and Marketing Automation Specialist (temporary - 10 months)

Air Transat; Quebec; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Air Transat is seeking a CRM Marketing Specialist to strengthen engagement, loyalty and long-term customer value through high-performing CRM strategies and personalized relationship campaigns. You will collaborate with Marketing, E-commerce, BI and IT teams to optimize customer journeys and multichannel communications.

You will design and deploy automated journeys, define segments, analyze performance data and provide actionable insights to drive growth while ensuring a unified customer

Qualifications

• College diploma or university degree in marketing, e-commerce, communications, marketing analytics or a related discipline.
• Three to five years of experience in CRM, relationship marketing, loyalty, marketing automation or a related role.
• Demonstrated experience in managing CRM campaigns, automated customer journeys and multichannel communication strategies.
• Good understanding of customer segmentation, relational databases, marketing analytics and customer experience.
• Experience with a CRM or marketing automation platform such as Adobe Campaign, Braze, Salesforce Marketing Cloud, HubSpot, Batch or an equivalent solution.
• Experience in CRM tool implementation, migration or evolution projects, an important asset.
• Excellent analytical skills, organizational sense, autonomy, rigor and ability to effectively manage multiple priorities while fostering collaboration.
• Excellent mastery of MS Office tools (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI (e.g., Copilot).
• Ability to learn quickly and adapt to new technologies.
• Oral and written fluency in French and English *

Responsibilities

• Develop and implement acquisition, engagement, retention and loyalty CRM strategies to optimize the customer experience and business results.
• Design, plan, test, deploy and optimize multichannel relationship campaigns as well as automated and personalized customer journeys.
• Define customer segments, target audiences and business rules to deliver the right communications at the right time.
• Analyze customer behaviors, performance data and key indicators to identify optimization, growth and personalization opportunities.
• Produce reports, dashboards, analyses and recommendations to support decision-making and CRM initiative performance.
• Participate in the evolution of loyalty programs and relationship initiatives while ensuring a consistent and relevant customer experience.
• Contribute to the implementation, migration and evolution projects of CRM platforms, as well as the continuous improvement of processes and automations.
• Work closely with Marketing, E-commerce, Business Intelligence, Information Technology teams and external partners to ensure the success of CRM initiatives.

Skills

CRM strategy

Customer segmentation

Data analysis

Bilingual English/French

Education

Marketing related degree

Tools

Adobe Campaign

Braze

Salesforce Marketing Cloud

HubSpot

Batch

Job description

Company Description

Be part of the journey!

Our mission is to be our customers' and team's favorite airline. Open-mindedness, care for others, smart work and above all a healthy dose of fun allow us to accomplish great things every day. Our commitment has earned us the title of world's best leisure airline on multiple occasions, and this is only the beginning. Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in modern and inspiring work environments.

Job Description

Your mission

In collaboration with the Relationship Program Lead, the incumbent helps strengthen engagement, loyalty and long-term customer value through high-performing CRM strategies and personalized relationship campaigns.

They play a key role in optimizing customer journeys, leveraging data, evolving loyalty programs and continuously improving multichannel communications. They also contribute to strategic initiatives aimed at evolving CRM platforms and the digital transformation of the customer experience.

What you will do

• Develop and implement acquisition, engagement, retention and loyalty CRM strategies to optimize the customer experience and business results.
• Design, plan, test, deploy and optimize multichannel relationship campaigns as well as automated and personalized customer journeys.
• Define customer segments, target audiences and business rules to deliver the right communications at the right time.
• Analyze customer behaviors, performance data and key indicators to identify optimization, growth and personalization opportunities.
• Produce reports, dashboards, analyses and recommendations to support decision-making and CRM initiative performance.
• Participate in the evolution of loyalty programs and relationship initiatives while ensuring a consistent and relevant customer experience.
• Contribute to the implementation, migration and evolution projects of CRM platforms, as well as the continuous improvement of processes and automations.
• Work closely with Marketing, E-commerce, Business Intelligence, Information Technology teams and external partners to ensure the success of CRM initiatives.

Qualifications

What we are looking for

• College diploma or university degree in marketing, e-commerce, communications, marketing analytics or a related discipline.
• Three to five years of experience in CRM, relationship marketing, loyalty, marketing automation or a related role.
• Demonstrated experience in managing CRM campaigns, automated customer journeys and multichannel communication strategies.
• Good understanding of customer segmentation, relational databases, marketing analytics and customer experience.
• Experience with a CRM or marketing automation platform such as Adobe Campaign, Braze, Salesforce Marketing Cloud, HubSpot, Batch or an equivalent solution.
• Experience in CRM tool implementation, migration or evolution projects, an important asset.
• Excellent analytical skills, organizational sense, autonomy, rigor and ability to effectively manage multiple priorities while fostering collaboration.
• Excellent mastery of MS Office tools (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI (e.g., Copilot).
• Ability to learn quickly and adapt to new technologies.
• Oral and written fluency in French and English *

* A good command of French is required for positions in Quebec. The incumbent will need to communicate frequently in English, orally and in writing, with colleagues, clients or other stakeholders, both in Quebec and internationally.

Additional Information

Why join us?

• Enjoy exclusive travel privileges to discover the world.
• Contribute to strategic initiatives affecting thousands of travelers.
• Play a key role in the evolution of a fast-growing loyalty program.
• Work with cutting-edge CRM platforms, large-scale data and complex customer journeys.
• Join a passionate, collaborative team driven by innovation.
• Evolve in a stimulating environment where your ideas and expertise have a concrete impact on the customer experience.

Please note that the internal job title may differ from the posting title.

Artificial intelligence tools are used for candidate screening, whether to sort or pre-select profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

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Employment Equity

Transat is committed to fostering an inclusive and respectful environment where equity prevails. We strive to build a workforce that reflects the diversity of our customers as well as the communities in which we travel. We therefore encourage women, visible minorities, ethnic minorities, Indigenous peoples and persons with disabilities to apply. Transat will accommodate persons with disabilities throughout the selection and hiring process. If you need accommodation measures, contact us so that we can properly meet your needs together.