Marketing Specialist

Air Canada Vacations; Montreal (administrative region); Hybrid; CAD 52,000 - 76,000; Full time

Benefits offered by this job

Travel privileges

Hybrid work model

Health and dental benefits

Training and development tools

Job summary

Air Canada Vacations is seeking a confident, highly organized Marketing Specialist to ensure flawless execution for marketing projects and campaigns. The role requires creativity, strong planning, and a passion for travel in a fast-paced market.

The incumbent will lead marketing campaigns for B2C and B2B audiences, develop strategies, briefs, and schedules, manage approvals, and collaborate with internal and external partners to deliver on brand objectives.

Qualifications

• University degree in Marketing or equivalent.
• Minimum 2-3 years relevant marketing experience.
• Experience working in an advertising agency is an asset.
• Experience in the travel industry is an asset.
• Excellent project management and organizational skills.
• Excellent oral communication and writing skills (English and French).
• Resourceful and able to manage priorities and work under pressure.

Responsibilities

• Lead development of marketing campaigns for various product lines from strategic, media and creative perspectives.
• Manage campaigns for B2C and B2B audiences with related strategies and briefs.
• Coordinate approvals and implementation steps, monitor performance and ensure brand alignment.

Skills

Project management

Written and oral communication

Organizational skills

Education

Bachelor's degree in Marketing or equivalent

Tools

Office 365

Jira

Job description

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by September 28, 2026 to be considered for this exciting opportunity.

We are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.

We work in a fast-paced market that requires quick turnarounds. The ideal candidate is knowledgeable, creative, and driven by a genuine desire to see his/her team succeed in achieving their full potential.

What You’ll Be Doing

• Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
• Manage and be accountable to produce marketing campaigns for B2C and B2B audiences:
  • Contribute to the marketing strategy including tactical mix, channel mix and messaging strategy
  • Build communication plans, creative briefs and workback schedules
  • Contribute to resource allocation
  • Organize and lead kick-off meetings
  • Review creative assets to ensure alignment with brand and campaign objectives
  • Coordinate internal and external approvals, as well as implementation steps
  • Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
  • Deliver final assets on time and as per brief
  • Monitor and analyze the performance of each promotional campaign
• Ensure the continuity and cohesion between the various marketing campaigns across product lines
• Manage multiple priorities while aligning deliverables with business needs and departmental objectives
• Collaborate efficiently and communicate on a regular basis with multiple internal and external partners to ensure alignment and proper prioritization (e.g. Creative, Copywriting, Consumer Growth and Engagement, Email marketing, E-commerce, Revenue Management, Sales, etc.)
• Support sales-specific initiatives requiring additional support (e.g. global material for product launches, trade events, partnerships, etc.)
• Ensure brand guidelines are respected throughout all touchpoints
• Liaise with Air Canada for cross-promotional opportunities
• Collaborate with Air Canada’s legal team to obtain clearance and approvals prior to each campaign launch
• Perform a consulting role, propose solutions, and provide the necessary support to the Manager, Marketing to carry out several marketing and communications projects
• Contribute to identify and implement process improvements
• Stay informed about industry activity and trends

What You Bring To The Team

• University degree in Marketing or equivalent
• Minimum 2-3 years relevant marketing experience
• Experience working in an advertising agency an asset
• Experience in the travel industry an asset
• Excellent project management and organizational skills
• Excellent oral communication and writing skills (English and French)
• Resourceful and able to manage priorities and work under pressure
• Proficiency in Office 365
• Experience working with Jira project management system an asset

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.