CRM Specialist, Bell Media

BCE Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision and mental

35% discount on Bell services

Hybrid work model in Canada

Flexible work hours

Job summary

Bell Media is seeking an experienced CRM Specialist to join our direct-to-consumer team. You will drive CRM reporting, lifecycle management, and subscriber insights to propel engagement across English and French audiences.

You will shape CRM strategies, lead data-driven initiatives, and collaborate with product, marketing, and leadership to deliver measurable results in a fast-paced entertainment environment.

Qualifications

• Experience in CRM, lifecycle management, and subscriber insights.
• Strong analytics for revenue and engagement metrics.
• Excellent cross-functional collaboration with product, marketing and leadership.

Responsibilities

• Lead CRM reporting and derive actionable metrics for decision making.
• Plan and deliver CRM strategies to boost engagement and loyalty.
• Oversee targeted communications with subscribers in English and French.
• Lead investigations translating data into insights for leadership and teams.
• Monitor and optimize CRM strategies using history, A/B tests and product changes.
• Ensure databases are segmented for region-specific campaigns including Quebec.

Skills

CRM strategy

Campaign analysis

Reporting

Excel proficiency

Bilingual English/French

Education

University degree preferred

Tools

CRM platforms

Job description

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Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

About the Role

Bell Media's direct-to-consumer platforms are growing rapidly, and we are looking for an experienced, ideally bilingual CRM Specialist to join our dynamic team at the leading edge of entertainment and sports media. Our ideal candidate brings an entrepreneurial spirit, a deep passion for content, and a strong understanding of the streaming landscape (including Crave, TSN, RDS, Noovo, Netflix, Prime Video, etc.)

With a solid background in CRM, lifecycle management, subscriber insights, and revenue analysis, you will thrive in our fast-paced environment. This is a high-visibility role offering the opportunity to directly shape how Bell Media continues to grow and optimize its premier direct-to-consumer English and French entertainment portfolios

Key Responsibilities

• Lead CRM reporting and derive actionable metrics to drive strategic business decisions
• Plan and deliver comprehensive CRM strategies to boost customer engagement, and long-term loyalty
• Oversee and execute targeted direct communications with subscribers through our CRM platforms, ensuring messaging resonance and cultural relevance for both English and French-speaking audiences
• Lead ad hoc subscriber investigations, translating complex data into simple, meaningful insights for leadership and cross-functional teams
• Monitor and optimize CRM strategies based on historical trends, A/B testing results, and future product enhancements
• Ensure databases are segmented effectively for highly targeted marketing activities and regional brand compliance (such as tailoring campaigns for unique markets like Quebec)

What You Bring

• A highly motivated self-starter who thrives thinking outside the box in a fast-evolving media landscape
• A deep passion for entertainment and media
• Extensive background in campaign analysis and reporting, with proven experience in customer engagement CRM strategies
• A confident, articulate communicator capable of inspiring strong collaboration with cross-functional teams, including product, marketing, and leadership
• The ability to distill complex data into clear, concise narratives that align with overarching business objectives
• Stellar organizational and time management skills, with the ability to prioritize and drive several critical projects simultaneously
• High proficiency with Microsoft Office, particularly Excel
• Education: University or College degree preferred
• Fluent in both English and French (written and verbal) is highly preferred to support national campaigns and cross-regional collaborations

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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