CRM specialist

Air Transat; Montreal; Sur place; CAD 60 000 - 85 000; Plein temps

Résumé du poste

Air Transat, a leading Canadian airline, is seeking a CRM and Relationship Marketing Specialist to optimize campaigns that engage customers and drive loyalty.

In this role you will work with Adobe Campaign Classic and Batch, managing multichannel programs during major promo periods such as Black Friday and Boxing Day, and collaborate with Marketing, E-commerce and IT teams to ensure regulatory compliance.

Qualifications

• College diploma or university degree in Marketing, E-commerce, Communications.
• 2 to 5 years of experience in relationship marketing, CRM, marketing automation, e-commerce or related discipline.
• Hands-on experience executing and coordinating relationship marketing campaigns.
• Strong understanding of relational databases, customer segmentation, and marketing performance analysis.
• Excellent organizational skills, attention to detail, prioritization, and time management.

Responsabilités

• Plan, configure, test, deploy, and monitor CRM campaigns via email and push notifications throughout the customer lifecycle.
• Contribute to the development and execution of the relationship marketing calendar while ensuring consistency across communication channels.
• Perform audience segmentation and select target groups based on marketing and business objectives.
• Manage day-to-day campaign execution and workflows within Adobe Campaign Classic to ensure performance and compliance.
• Produce performance reports, analyze key metrics, and provide recommendations for optimization.
• Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to deliver CRM initiatives.
• Support the evolution of CRM practices and contribute to the transition to the Batch platform.
• Ensure compliance with applicable privacy and marketing communication regulations.

Connaissances

Relationship marketing

CRM

Marketing automation

Campaign management

Audience segmentation

Data analysis

MS Office

Formation

College diploma or university degree in Marketing, E-commerce, Communications

Outils

Adobe Campaign Classic

Batch

HubSpot

Braze

Description du poste

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the world's best leisure airline multiple times, and we're just getting started.

Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.

Job Description

In collaboration with the Manager, Relational Program, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship marketing campaigns that support customer engagement, loyalty, and commercial performance at Air Transat.

The incumbent will play an active role in managing multichannel campaigns within Adobe Campaign Classic while progressively developing expertise in our new CRM environment, Batch. This individual will play a key role within a dynamic team during a strategic period that includes Black Friday, Boxing Day, and major promotional campaigns at the beginning of the year.

Responsabilities

• Plan, configure, test, deploy, and monitor CRM campaigns via email and push notifications throughout the customer lifecycle;
• Contribute to the development and execution of the relationship marketing calendar while ensuring consistency across communication channels;
• Perform audience segmentation and select target groups based on marketing and business objectives;
• Manage day-to-day campaign execution and workflows within Adobe Campaign Classic to ensure performance and compliance;
• Produce performance reports, analyze key metrics, and provide recommendations for optimization;
• Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to deliver CRM initiatives;
• Support the evolution of CRM practices and contribute to the transition to the Batch platform;
• Ensure compliance with applicable privacy and marketing communication regulations.

Qualifications

• College diploma or university degree in Marketing, E-commerce, Communications, or a related field;
• Two (2) to five (5) years of experience in relationship marketing, CRM, marketing automation, e-commerce or a related discipline;
• Hands-on experience executing and coordinating relationship marketing campaigns;
• Strong understanding of relational databases, customer segmentation, and marketing performance analysis;
• Excellent organizational skills, attention to detail, ability to prioritize, and strong time and urgency management skills;
• Knowledge of a CRM or marketing automation platform such as Adobe Campaign, Braze, Batch, HubSpot, or an equivalent solution; experience with Adobe Campaign Classic is a strong asset;
• Excellent proficiency with MS Office (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI solutions (e.g., Copilot). Ability to quickly learn and adapt to new technologies;
• Oral and written fluency in French and English*.

A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

Additional Information

Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.