Creator Partnerships Lead - Strategy, Activation & Measurement

Loblaw Companies Limited; Brampton; On-site; CAD 82,656,000 - 113,652,000; Full time

Job summary

Loblaw Companies Limited is seeking a Manager, Influencer Partnerships to evolve how our brands identify, partner with and activate creators across the Loblaw enterprise. This role sits in the Social team at Loblaw Agency and leads influencer programs from strategy through execution and measurement.

You will partner with Brand, Social, Creative and agencies to build creator programs that are culturally relevant, social-first and designed to drive measurable impact.

Qualifications

• 5+ years of experience in influencer marketing, creator partnerships, social media, digital marketing or integrated marketing.

Responsibilities

• Lead influencer and creator strategies across multiple Loblaw brands and priorities.
• Translate objectives and insights into creator strategies and activation plans.
• Identify creator communities, niches, platforms and partnership models.
• Manage influencer programs from brief through launch, optimization and wrap reporting.
• Develop clear, inspiring creator briefs balancing brand requirements with creator freedom.
• Partner with internal teams and external agencies on creator selection, contracting and delivery.
• Ensure programs meet on time, on budget and with governance.

Skills

Influencer marketing

Creator partnerships

Social media

Digital marketing

Integrated marketing

Job description

Loblaw Companies Limited is seeking a Manager, Influencer Partnerships to evolve how our brands identify, partner with and activate creators across the Loblaw enterprise. This role sits in the Social team at Loblaw Agency and leads influencer programs from strategy through execution and measurement.

You will partner with Brand, Social, Creative and agencies to build creator programs that are culturally relevant, social-first and designed to drive measurable impact.