Director, Product Marketing

Loblaw Companies Limited; Toronto; On-site; CAD 128,000 - 176,000; Full time

Job summary

Loblaw Companies Limited is seeking a Director of Product Marketing for Loblaw Advance™ in Toronto. The role leads commercialization of retail media solutions, translating customer needs into strategic GTM plans and strong product adoption across sales, analytics and marketing teams.

You will drive end-to-end launches, build compelling narratives, and develop training programs to enable the commercial teams. A strategic, customer-focused leader with deep industry knowledge is required.

Qualifications

• Proven ability to develop and execute product marketing strategy.
• Strong go-to-market planning and commercialization experience.
• Ability to align product, sales and marketing to growth.
• Experience translating customer insights into value propositions.
• Excellent storytelling and communication skills with senior audiences.
• Proven cross-functional leadership across large teams.

Responsibilities

• Lead product strategy and commercialization for Loblaw Advance™ solutions.
• Oversee end-to-end product launches and GTM frameworks across teams.
• Develop compelling product narratives, playbooks and sales enablement materials.
• Generate market and customer insights to inform strategy and roadmap.
• Build and mentor a high-performing product marketing team.
• Define KPIs and optimize go-to-market performance using data.

Skills

Strategic product marketing

Go-to-market strategy

Cross-functional leadership

Sales enablement

Customer insights

Data analytics

Stakeholder management

Storytelling

Tools

Salesforce

Coda

Jira

Job description

Our mission is to positively impact Canadian lives by bringing innovative retail media solutions to market and leading the commercialization of our product portfolio.

Director, Product Marketing – Loblaw Advance™

We are seeking a strategic and customer‑obsessed Director, Product Marketing to lead the commercialization and growth of media and advertising solutions at Loblaw Advance™. In this highly visible leadership role, you will connect customer needs, product strategy and business objectives to bring innovative retail media solutions to market.

What you’ll do:

• Lead Product Strategy & Commercialization: Translate product vision, customer insights and business priorities into clear go‑to‑market strategies and commercialization plans.
• Drive Product Go‑to‑Market Excellence: Lead end‑to‑end launch planning and execution for new products, capabilities and enhancements; build integrated go‑to‑market frameworks that align product, sales, account management, analytics and marketing teams; establish product adoption strategies; partner with Revenue Management to create pricing, packaging and commercialization recommendations.
• Build Best‑in‑Class Sales Enablement: Create compelling product narratives, playbooks, presentations and customer‑facing materials that help commercial teams win and grow business; partner with sales and sales strategy leadership to identify market opportunities and improve conversion rates across the pipeline; deliver product training and enablement programs that increase seller confidence and effectiveness.
• Generate Market and Customer Insights: Lead market research initiatives to understand customer needs, industry trends and competitive dynamics; monitor industry developments across retail media, advertising technology, measurement and consumer behavior; champion a customer‑first mindset across the product organization.
• Lead and Develop a High‑Performing Team: Build, mentor and inspire a team of product marketers focused on excellence, innovation and business impact; foster strong cross‑functional collaboration; establish clear goals, operating rhythms and performance measures that drive accountability and results; create an environment that encourages strategic thinking, creativity, continuous learning and leadership growth.
• Measure & Optimize: Define and track KPIs related to product adoption, revenue growth, pipeline contribution, customer engagement and commercial performance; evaluate launch effectiveness and go‑to‑market performance to identify opportunities for optimization; use data, insights and customer feedback to continuously improve product marketing effectiveness and business outcomes.

What you’ll bring:

• Proven track record as a strategic product marketing leader with experience building and scaling high‑performing teams.
• 8–12+ years of progressive experience across product marketing, go‑to‑market strategy, commercialization or related disciplines.
• Deep expertise in developing positioning, messaging and growth strategies for complex products and solutions.
• Strong understanding of media, advertising technology, retail media, data, analytics or consumer packaged goods industries.
• Exceptional storytelling and communication skills with the ability to simplify complex concepts into compelling customer value propositions.
• Experience influencing senior leaders and aligning cross‑functional stakeholders around strategic priorities.
• Strong analytical and strategic thinking capabilities with a demonstrated ability to turn insights into action.
• Experience leading product launches, sales enablement programs and adoption strategies at scale.
• Ability to balance long‑term strategic planning with executional excellence in a fast‑paced environment.
• Experience with Salesforce, Coda, Jira and product marketing tools is considered an asset.

Additional Information

Our commitment to sustainability and social impact is foundational to our way of working. We focus on the pillars of Environment, Sourcing and Community and are recognized as a top employer for diversity, sustainability, and youth employment.

We are strongly committed to diversity, equity and inclusion and encourage applicants from diverse backgrounds to apply. We provide accessible environments and accommodate disabilities. Requests for accommodation can be made at any stage of the application and employment.

Hiring Range: $128,000.00 – $176,000.00 per year.

Applicants 18 or older are required to complete a criminal background check; details will be provided during the application process.