Creative Strategist - Independent Contractor

Felix Health Inc.; Canada; Remote; CAD 75,000 - 110,000; Full time

Job summary

A leading healthcare technology company is seeking a Creative Strategist to lead innovative marketing strategies. In this role, you will generate fresh ad concepts, manage production pipelines, and leverage analytics to optimize campaigns. Your expertise will drive business growth and shape the future of healthcare advertising in Canada.

Qualifications

• 7+ years of experience in creative production, managing or closely collaborating with a creative team.
• Strong analytical skills with familiarity in performance metrics across platforms.
• Proven track record of growing conversion volume within CAC targets.

Responsibilities

• Lead team creative brainstorms and manage production process end-to-end.
• Develop and own a comprehensive testing roadmap for new creative concepts.
• Leverage performance insights to inform and optimize advertising strategies.

Skills

Analytical Skills

Creativity

Project Management

Performance Marketing

Job description

About Felix

Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and well-being. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us with the resources to support our rapid growth, and we are continuing to build our incredible team based in Toronto. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne and more.

In just 5 years, we have expanded to treat 17+ common healthcare categories, enhanced our diagnosis solutions with rigorous lab testing and expanded our pharmacy network to ship to almost every province in Canada (With the exception of QC and NB).

Over this time, Felix has delivered 24 quarters of consecutive growth in both revenue and profit, making it one of Canada’s fastest-growing tech companies.

But more importantly, over 1 million Canadians (and counting!) trust Felix Health for their everyday healthcare needs.

To this end, we see a tremendous opportunity to further accelerate growth, and more importantly, we have big ambitions to build a truly iconic Canadian brand. We’re looking for the right creative strategist to help us do just that.

Role Overview

You’ll serve as the creative leader at the crossroads of performance marketing and creative strategy. You’ll be responsible for generating fresh ideas, new angles, and formats for growth advertising, based on your industry experience, expertise and ad research. You’ll lead team creative brainstorm sessions, craft detailed, hypothesis-driven briefs for new concept ad batches and optimizations for top-performing ads. You’ll manage those briefs through to execution, leveraging our internal creative and compliance team. You’ll leverage performance insights to inform and optimize future ad batches.

Detailed responsibilities

• Build & maintain a strong pipeline of creative testing across digital marketing channels

• Lead creative brainstorms, facilitate engaging discussions with the broader team to generate actionable insights or pain points for creative ideation by leveraging or rebuilding our current ideation process as you see fit.

• Manage the production process end-to-end from brief to feedback revisions, to final delivery, ensuring a high level of quality is achieved at a consistent pace.

• Leverage AI tools to scale exploitsand to be hands-on with briefing, designing and exporting ads.

• Own UGC creative process from sourcing talent for production to overseeing the development of compelling scripts, to final delivery. Work closely with growth managers and ACD to maintain timelines and quality.

• Manage freelance designers, motion designers, and video editors, and keep remote team members accountable and on track throughout the production process.

• Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of data-driven innovation.

• Remain attuned to consumer and industry trends across our category and paid social marketing as a whole to be able to remain at the forefront of creative innovation.

• Be a key contributor and leader in developing new creative concepts that ultimately drive the business forward.

Qualifications

• 7+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them.

• Strong analytical skills, with familiarity with performance metrics and performance funnels across platforms.

• You have tools and strategies to support briefing creatives and manage the production process effectively, and to stay organized while juggling multiple work streams and creative sprints.

• Proven track record of growing conversion volume within CAC targets.

• You have your finger on the pulse of culture, consumer trends, AI, and innovation within the realm of marketing.

• You aren’t afraid to write copy or make design suggestions to help out the team when needed.

• You have a deep understanding of performance marketing.

• You have an obsession with finding what it takes to make a winning ad.