Coordinator, Digital Marketing

Cambrian College; Calgary; On-site; CAD 45,000 - 65,000; Full time

Job summary

Calgary Public Library is seeking a Coordinator, Digital Marketing to drive digital campaigns and social strategy in a fast‑paced environment. You will collaborate with the Marketing team to publish engaging content, manage calendars, and measure impact across platforms.

Responsibilities include supporting email campaigns, paid social, website content, and cross‑department initiatives while maintaining brand consistency and exceptional user experiences.

Qualifications

• Experience creating and posting content in a consistent voice on social channels (Facebook, X, YouTube, Instagram, LinkedIn).
• Strong verbal and written communication skills across diverse users.
• Experience building content calendars for social platforms.
• Knowledge of social media management tools (e.g. Sprout Social).
• Strong project management and organizational skills.
• Ability to work independently and in cross‑department teams.
• Sense of urgency and ability to meet deadlines.
• Excellent writing, storytelling, editing, and proofreading skills.
• Commitment to continuous improvement and self‑directed learning.
• Intermediate technology skills as defined by HR.

Responsibilities

• Engage with Users: respond to Library followers/users on social platforms; publish high‑quality content; develop social campaigns.
• Shape a Positive User Experience: contribute to editorial calendar; plan content; monitor brand reputation; report on engagement.
• Create a Welcoming Environment: contribute to Content Marketing Strategy; assist website and intranet content; answer inquiries; participate in daily operations.
• Facilitate Capacity Development: deliver staff training; review project briefs; contribute to creative solutions; assist monthly reporting and onboarding.

Skills

Content calendars

Social media management

Writing & editing

Project management

Analytics reporting

Paid social experience

Email marketing

Google Ads

Tools

Sprout Social

Google Ads

Job description

The Library’s Marketing and Communications team is looking for a Coordinator, Digital Marketing, who is passionate about the power of libraries and has the wit and knowledge to share that passion with the world in strategic, targeted, and creative ways. You’ll have to love a fast-paced, positive, and energetic work environment where being a collaborative team player is essential.

Reporting to the Manager, Marketing, the successful candidate will have a minimum of two years’ experience writing and editing for digital communications and will be responsible for contributing to and implementing the Library’s strategy on digital marketing with particular focus on the social media component. Demonstrated knowledge and understanding of marketing and communications principles is important.

The Coordinator, Digital Marketing contributes to the success of the Library and its impact in the community by participating in a wide range of responsibilities and activities.

1. Engage with Users
   • responding in a timely, thoughtful, and consistent manner to Library followers / users on social platforms
   • creating, with support from the Production Team as necessary, and publishing relevant, engaging, and high-quality audience-specific content using written copy, graphic elements, photos, and videos
   • developing social media campaigns to encourage engagement and raise awareness of Library initiatives to online audiences
2. Shape a Positive User Experience
   • contributing to an editorial calendar to manage content, including key annual campaigns and program promotion
   • planning specific and timely content (daily, as well as larger campaigns)
   • tracking Library brand reputation on applicable social media platforms
   • monitoring, analyzing, and reporting on social growth and engagement
   • planning, measuring, and reporting on effectiveness of paid social media campaigns with the purpose of refining strategy and improving resource allocation
   • assisting in the planning, development, and distribution of email marketing campaigns
   • assisting in the planning, development and launch of Google Ad campaigns as required
3. Create a Welcoming Environment
   • contributing to the Content Marketing Strategy, including evolving social media and digital marketing trends
   • assisting with website content development, including calgarylibrary.ca and the staff intranet as required
   • being knowledgeable and answering inquiries about Library programs, services, and policies, referring as appropriate
   • being a constructive and collaborative part of the Calgary Public Library team, fully participating in daily operations
4. Facilitate Capacity Development
   • delivering staff training as required, including mentorship of staff social ambassadors
   • participating in the review of project briefs in conjunction with appropriate members of the Marketing team
   • participating in the creation of prospective creative solutions
   • contributing to monthly reporting and collecting data on Library activities
   • assisting with onboarding new employees, when required
5. Apply Operational Procedures
   • applying best practices and following all applicable policies, procedures, and legislation
   • adhering to all required health and safety precautions and guidelines
   • participating in emergency response procedures and workplace inspections
   • reporting, physical safety and security issues as appropriate

• Pre-Employment Screening Requirements
  1. Successfully complete specified technology use tests
  2. Valid Driver’s license and insurability under the Library’s insurance program may be required based on operational needs.
• Knowledge, Skills and Abilities:
  • Experience creating and posting content in a consistent voice on all major social media channels from concept through to delivery and evaluation (e.g. Facebook, X, YouTube, Instagram, LinkedIn)
  • Strong verbal and written communication skills including the ability to adjust communication style to interact effectively with users of different ages, backgrounds, and abilities
  • Experience building content calendars for social platforms
  • Demonstrated knowledge and skills in applicable social media management tools (e.g. Sprout Social)
  • Strong project management and organizational skills
  • Ability to work independently as well as collaboratively on intra-departmental and cross-departmental teams
  • A strong sense of urgency — works quickly, meets deadlines, and collaborates with team
  • Excellent writing, storytelling, editing, and proofreading skills
  • Participate actively in initiatives which support and enhance the accomplishment of system goals and objectives
  • Commitment to continuous improvement and self-directed learning
  • Intermediate Technology Skills (as defined by Human Resources)

Working Conditions:

• Concentrated sensory attention is required to ensure accuracy
• Contributes to a team / collaborative environment
• Cognitive demands associated with simultaneous and multiple priorities, multi-tasking, and a dynamic work environment
• Manual dexterity associated with continuous keyboarding/mousing using a computer
• Position is classified as sedentary level work lifting and carrying up to 5 kg (11lbs)
• Sedentary position alternating standing/walking on an occasional basis
• Work at various Calgary Public Library and off-site locations, as required