Marketing & Communications Sr. Manager

The Kansas City Public Library; Toronto; On-site; CAD 132,000 - 145,000; Full time

Job summary

The Kansas City Public Library seeks a Marketing and Communications Director to administer and oversee the Marketing and Communications function. In close consultation with the Sr.

Director of Marketing and Communications, you will plan, coordinate, supervise and evaluate library marketing, communications, public relations, and community programming initiatives. You will lead the creation and development of topics and categories for websites and printed materials.

Qualifications

• Bachelor's degree in marketing, communications, business administration or related field.
• 6+ years of progressively responsible related experience.
• 5+ years supervising a marketing team.
• Interaction with staff and public in a large public service organization.
• Strong writing and public speaking abilities.
• Knowledge of marketing, communications, and public relations principles.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Manage budgets and ensure compliance with procurement and financial policies.
• Supervise staff and conduct performance reviews; establish procedures.
• Plan and coordinate design of publications and marketing materials.
• Develop marketing strategies and programs for system-wide information and promotion.
• Lead media relations and promote library services; build relationships with media.
• Coordinate with departments to ensure project success.

Skills

Team management

Strategic marketing

Media relations

Public speaking

Budget management

Stakeholder communication

Project leadership

Education

Bachelor's degree in marketing, communications, business administration or related field

Tools

Microsoft Office Suite

Job description

Description

Responsible for administration and oversight of Marketing and Communications function and success. In close consultation with the Sr. Director of Marketing and Communications - plans, coordinates, supervises and evaluates library marketing, communications, public relations, and community programming initiatives. Responsible for leading the creation and development of multiple topics and categories to be featured on websites and in printed materials.

This is a full-time, exempt position with a starting salary of $93,000 - $102,000 , plus excellent benefits.

A cover letter is required.

Job Duties (Essential Functions)

1. Manages a multifaceted department, including: managing budgets and ensuring compliance with procurement and other financial policies; supervising staff and conducting performance reviews; establishing departmental procedures and work routines; and ensuring successful and timely completion of projects, etc.
2. Acts as backup to Sr. Director of Marketing & Communications ensuring continuity of program function and success.
3. Develops outcome based, mission driven marketing and programming initiatives, and evaluates efforts to determine effectiveness.
4. Acts as first point of contact with news media and coordinates Library’s work with the media. Develops relationships with local and national media to promote Library services.
5. Develops marketing strategies, action plans and programs for system-wide public information, promotion, and publications.
6. Assumes overall responsibility for marketing all Library programs and services, internally and externally.
7. Ensures promotion of Library programs and exhibits through onsite signage and external marketing.
8. Supervises a project manager, digital content specialist, graphic design and writing teams.
9. Undertakes special projects as assigned and works closely with the Project Managers from various departments.
10. Plan and coordinate design of publications and marketing materials, produced by internal staff and external contracted services, to ensure appropriate promotion and awareness of Library products and services, including graphic design and signage.
11. Design and direct public relations efforts to achieve marketing goals in terms of image and communication to the Library’s various public audiences with significant emphasis placed on media and internal relations.
12. Contributes to the Library website’s design, development, and updates, working closely with the Digital Branch Manager, sharing feedback to improve website.
13. Build a sense of teamwork and cooperation within the Marketing and Web Design teams and other library staff.
14. Keeps abreast of current trends and developments in profession.

Requirements

1. Demonstrated commitment to fulfilling the mission of the Kansas City Public Library.
2. Demonstrated ability to interact successfully with staff and public in a large public service organization.
3. Demonstrated team management skills, including the ability to organize work effectively, lead and direct personnel, and plan and execute programs and activities.
4. Considerable knowledge of the principles and practices of marketing, communications, and public relations.
5. Considerable knowledge of media communication techniques and publications.
6. Demonstrated experience with the design and execution of targeted cultural, academic or community programming initiatives for various audiences and groups.
7. Superior writing and public speaking ability.
8. Proven skills in goal identification and achievement; strategic planning and organization of multiple projects.
9. Advanced computer skills related to the position, including but not limited to mastery of Microsoft Office Suite.
10. Ability to effective communicate in and understand English is required, additional consideration will be given to individuals that are proficient in any non-English languages spoken in Jackson County, MO including Spanish, American Sign Language, Vietnamese, French, Arabic, and Swahili.

Required Education and Experience

• Bachelor's degree marketing, communications, business administration or another field with over 6 years of progressively responsible related experience.
• Over 5 years experience supervising a marketing team.
• Other equivalent combinations of education and experience will be considered.

Work Environment

Work is performed at the Library’s Administrative Annex and Library Branches throughout the district. Primary workspace is shared with co-workers in an office environment, other work will be performed in a public space amongst staff and patrons from a diverse socio-economic community.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employee must be able to perform the essential functions and job requirements of the position satisfactorily. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.

Kansas City Public Library is an equal opportunity employer and is committed to creating an inclusive environment for all employees.