Content Strategist: UX-Centric Digital Experience Lead

Salt Digital Recruitment; Toronto; On-site; CAD 65,000 - 100,000; Full time

Job summary

Salt Digital Recruitment is seeking a Content Strategist for a leading digital experience and creative agency to drive the content strategy during a large-scale product and platform redesign. You will partner with UX/UI Designers, Product Managers, Researchers, and client stakeholders to assess content, define strategy, and shape how information is structured across the redesign.

You will lead the development of content models and governance, ensuring information architecture is scalable,

Qualifications

• Proven experience as a Content Strategist within a digital, creative, or experience design agency.
• Strong experience on website, product, or platform redesigns.
• Understanding of UX content strategy, information architecture, taxonomy, and content modelling.
• Experience conducting content audits and translating findings into strategic recommendations.
• Comfortable working within multidisciplinary product teams alongside UX, UI, Product, Research and Technology.
• Strong client-facing and presentation skills, with the ability to explain and defend strategic decisions.

Responsibilities

• Develop and execute content strategies for digital products and platforms, focusing on redesign initiatives.
• Conduct content audits and gap analyses to evaluate content and identify improvements.
• Define content hierarchy, IA, taxonomy, and navigation with UX teams.
• Translate user needs and business objectives into clear content recommendations.
• Create content models, frameworks, guidelines, and governance standards scalable across platforms.
• Collaborate with UX/UI Design, Product, Research, and Development teams throughout the product lifecycle.
• Use research, analytics, and user insights to inform content decisions.
• Present strategic recommendations and justify content decisions to clients and senior stakeholders.
• Ensure content is clear, accessible, and aligned with the overall user experience.

Skills

Content strategy

UX content strategy

Information architecture

Taxonomy

Content audits

User insights

Stakeholder communication

Presentation skills

Cross-functional collaboration

Job description

Salt Digital Recruitment is seeking a Content Strategist for a leading digital experience and creative agency to drive the content strategy during a large-scale product and platform redesign. You will partner with UX/UI Designers, Product Managers, Researchers, and client stakeholders to assess content, define strategy, and shape how information is structured across the redesign.

You will lead the development of content models and governance, ensuring information architecture is scalable,