Digital Strategist

REF Digital; Montreal; On-site; CAD 80,000 - 110,000; Full time

Job summary

REF Digital, the digital agency of Groupe LG2, seeks a Digital Strategist to guide high‑impact digital experiences across websites, apps, and e-commerce. You will lead discovery and planning, turning insights into actionable recommendations, and work with UX, UI, copywriters, developers, and strategists to deliver turnkey solutions.

You will drive measurement, client relationships, and organic growth while staying ahead of trends.

Qualifications

• 5+ years of experience in the strategy, design, or delivery of digital products.
• Strong analytical skills and comfort with data (Google Analytics) to measure marketing effectiveness.
• Experience with relationship marketing, e-commerce, CMS platforms, and digital transformation challenges.
• Curiosity for industry practices and ability to translate findings into actionable recommendations.

Responsibilities

• Lead the discovery, definition, and planning phases of complex digital experiences and products.
• Incorporate measurement plans to turn findings into impactful business recommendations and ensure product visibility.
• Build strong client relationships and collaborate with account leads to grow mandates.
• Collaborate with multidisciplinary teams to design innovative digital solutions.
• Support strategic leads on major accounts by surfacing information and opportunities.
• Promote digital expertise internally with team leads and externally with partners.
• Stay updated on technology trends and best practices, contributing to the strategic community.
• Foster a healthy, inclusive, and safe work environment within the agency.

Skills

Digital strategy

Analytics (Google Analytics)

Relationship marketing

E-commerce

CMS platforms

Digital transformation

Stakeholder management

Job description

REF, digital agency of Groupe LG2, is looking for a Digital Strategist to join its team. This team member is recognized for the quality of their thinking and their ability to deliver high-performing digital experiences. Their strategic contribution and unifying leadership enable them to rally all stakeholders around a compelling shared vision. Thanks to their versatility and close collaboration with consulting teams, UX and UI designers, copywriters, developers, and fellow strategists, this team member helps shape experiences and products of all kinds every day—websites, mobile apps, relationship marketing initiatives, business platforms, and e-commerce solutions—that transform businesses, brands, and people’s lives. Nothing less.

Responsibilities

• Lead the discovery, definition, and planning phases of complex digital experiences and products, in close collaboration with the team’s experts.
• Drive the integration of measurement plans to turn findings into impactful business recommendations, while ensuring the performance and visibility of the strategic product.
• Build strong, trust-based relationships with our clients and work closely with account leads to foster the organic growth of our mandates.
• Leverage the richness and diversity of our multidisciplinary collective to design innovative, forward-thinking digital solutions.
• Support strategic leads on major accounts by proactively surfacing information and business opportunities.
• Champion digital expertise internally with talents and team leads, and externally with our business partners.
• Sharpen your skills and enrich our strategic community by maintaining ongoing watch over technology trends and emerging practices.
• Actively contribute to strong team collaboration and to maintaining a healthy, inclusive, and safe work environment within the agency.

Ideal Profile

• Has at least 5 years of experience in the strategy, design, or delivery of digital products (candidates from UX design, consulting, or product ownership backgrounds are welcome).
• Has a strong command of complex digital ecosystems, relationship marketing, e-commerce, CMS platforms, and digital transformation challenges.
• Demonstrates strong analytical skills (market, business, human, and technology) and is comfortable working with data (especially Google Analytics) to measure marketing effectiveness and extract clear insights.
• Has a natural curiosity for exploring new industry practices and a constant desire to push the boundaries of strategic product thinking.
• Brings a deep attention to detail and a proven ability to translate findings into structured recommendations that result in turnkey deliverables.
• Is naturally skilled at mobilizing, bringing together, and collaborating closely with multidisciplinary teams and talents from diverse backgrounds.
• Has demonstrated ability to manage multiple large-scale mandates at once with calm, structure, and flexibility in an agency environment.
• Excels at sharing and simplifying strategic visions in a way that is convincing, engaging, and seamless.

Vacancy Status: This posting is for an existing vacancy.