Content Performance Analyst

The Shelf Influencer Marketing Agency; Canada; Remote; CAD 45,000 - 80,000; Full time

Job summary

An innovative agency is seeking a Content Performance Analyst to dive deep into social content metrics and performance. In this role, you will analyze data from various platforms like Meta and TikTok, translating insights into compelling narratives that drive creative strategies. Collaborating with diverse teams, your work will directly influence impactful content creation. If you have a knack for storytelling through data and a passion for social media trends, this opportunity offers a dynamic environment where your contributions will be valued and impactful.

Qualifications

• 2-4 years of experience in social analytics or content strategy.
• Strong understanding of performance metrics and data insights.

Responsibilities

• Analyze organic social performance on Meta, TikTok, and Twitter/X.
• Create visual reports and storytelling slides to communicate insights.

Skills

Social Analytics

Content Strategy

Data Presentation

Influencer Marketing

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Tableau

Excel/Google Sheets

Meta Ads Manager

TikTok Ads

Twitter/X Analytics

Job description

Join to apply for the Content Performance Analyst role at The Shelf Influencer Marketing Agency.

About The Shelf

• We’re a team of more than 80.
• We’re growing.
• Our team is geographically dispersed across the East Coast, West Coast, the middle of the country, with members in Canada, Ukraine, and Russia. We value flexibility in our retreat locations.
• About half of us have a great sense of humor.
• We work with notable brands such as Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey.

About The Role

We are seeking a sharp, curious, and content-savvy Content Performance Analyst to analyze social content performance across influencer and paid efforts. This role involves diving into metrics, understanding content performance, and creating data-backed narratives.

You will collaborate with our organic social, paid social, product, creative, and analytics teams to connect data insights with creative strategies and content development.

What You’ll Do

• Analyze organic social performance on Meta, TikTok, and Twitter/X to identify high-performing content and understand the reasons behind success.
• Support paid social analysis to identify effective content and strategies.
• Review influencer-generated content to derive insights about resonance and effectiveness.
• Maintain and improve our content tagging database, suggesting new tags based on trends.
• Work with AI tools and internal teams to enhance tagging accuracy and automate processes.
• Partner with our Tableau specialist to visualize performance data.
• Create visual reports, decks, and storytelling slides to communicate insights clearly.
• Summarize key metrics like CTR, VTR, VCR, and Engagement Rates into understandable narratives about content performance and consumer behavior.

About You

• 2–4 years of experience in social analytics, content strategy, or related fields.
• Proficiency in performance metrics and translating data into insights and presentations.
• Strong content sense — understanding what makes content engaging or viral.
• Comfort with dashboards, spreadsheets, and AI tools.
• Excellent communicator with the ability to tell a story backed by data.
• Experience with influencer marketing, paid social campaigns, or creative testing is required.

Tools You Might Use

• Tableau, Excel/Google Sheets, Coda
• Meta Ads Manager, TikTok Ads, Twitter/X Analytics
• AI tagging tools, video analysis tools
• Google Slides or Keynote

Why Join Us?

Be part of shaping how we understand and improve content performance across platforms. Your insights will influence creative decisions and help us deliver impactful content.