Content Marketing Manager

ExaCare AI; Toronto; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary and equity in a high-growth startup

Flexible PTO

Medical, dental, and vision coverage

Great startup culture

High-achieving team

Job summary

A leading health tech company in Toronto is seeking a Content Marketing Manager to establish their content strategy from the ground up. This role involves building a content engine, creating customer proofs, and running campaigns that connect with audiences. Ideal candidates will have 4-6 years of experience in B2B SaaS content marketing and a passion for developing impactful content. Join a team that thrives on collaboration and growth in a dynamic startup environment.

Qualifications

• 4-6 years of experience, preferably in B2B SaaS content marketing roles.
• Proven ability to create content that drives measurable outcomes.
• Strong editorial skills, especially for high-trust industries.
• Experience turning customer stories into case studies and proof assets.
• Baseline SEO/AEO understanding with ability to build a content roadmap.
• Cross-functional collaboration with Growth, Sales, and PMM teams.
• Builder energy: create scalable structure, processes, and tooling.
• Low ego, high output; able to ship and iterate in ambiguity.

Responsibilities

• Establish the content engine and editorial strategy.
• Create compelling case studies to fuel Sales and Growth.
• Build reports/insights motion positioning the company as a trusted voice.
• Run content-led campaigns and partner with Growth on distribution.
• Own SEO and website content that improves high-intent pages and conversions.
• Leverage AI-first content ops tools to accelerate research and personalization.

Skills

B2B SaaS content marketing

SEO/AEO fundamentals

Customer proof experience

Cross-functional collaboration

Editorial craft and taste

Builder energy

SEO

Voice of the customer

Tools

AirOps

Profound

Job description

ExaCare AI is a leading health tech company on a mission to build the AI operating system for post‑acute care. Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden. Today, ExaCare AI powers more than 1,500 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world‑class talent together to transform healthcare. If you like building, learning, and want to make a real impact, come join us!

About the Role

We’re hiring our first Content Marketing Manager to join our newly established Growth team. This is a true 0 → 1 role, the function starts with you. Your job is to build the content engine that powers GTM: a clear content calendar, repeatable customer proof (case studies), and an insights / reports program that helps ExaCare become the most trusted voice in post‑acute care. This won’t be a “write a few blogs and call it content” job. You’ll shape what we say, how we say it, and how content turns into pipeline.

We’re looking for a high‑agency builder who wants real surface area — someone who’s excited to be involved everywhere (thought leadership, reports, webinars, YouTube / video, website / SEO, and sales enablement). This is a low ego, high output environment. You’re the kind of person who loves building from scratch, is excited about the world of content engineering, always wants to learn, prides themselves in having great taste, and most importantly, wants to have fun while making a real impact.

What You’ll Do

• Build the 0 → 1 content engine: Establish the editorial strategy, content calendar, production workflow, and distribution cadence that we can scale (without needing perfect inputs or a massive team), including how content gets repurposed across web, email, social, webinars, and sales follow‑ups.
• Create compelling customer proof: Build a repeatable case study + proof library motion (one‑pagers, quotes, outcomes, before / after stories, etc.) to fuel Sales + Growth.
• Launch an insights + reports program: Build a flagship reports / insights motion that positions ExaCare as the trusted voice in post‑acute admissions and operations (+ a plan to repurpose into campaigns, webinars, clips, and outbound assets).
• Run content‑led campaigns: Own the content‑side of campaign planning (e.g., webinar topics / assets, etc.) and partner with Growth on distribution.
• Own SEO + website content that converts: Build a topic‑first SEO / AEO driven content roadmap and improve high‑intent pages (solutions / industry pages, tools / calculators, a robust resource hub, etc.) so content drives both demand and conversion.
• AI‑first content ops: Leverage the new age of content engineering / ops tools to accelerate research, production, refreshing, and personalization (e.g., AirOps, Profound, etc.).

What You’ll Bring

• Experience: 4‑6 years of experience, with ideally 2+ years of experience in B2B SaaS content marketing roles (sales‑led preferred, but not required).
• Pipeline‑minded content: You’ve built content that drives measurable outcomes (meetings, pipeline, conversion), not just traffic, and are comfortable being analytical.
• Strong editorial craft + taste: You write clearly, credibly, and with judgement, especially for high‑trust industries like healthcare. You also pride yourself in having excellent taste.
• Customer proof experience: You know how to turn customer stories and interviews into case studies and proof assets that actually matter.
• SEO / AEO fundamentals: You can build and execute a topic‑led content roadmap, tailored for traditional and AI search. You do not need to be an expert in SEO, but you should have a baseline understanding and strong curiosity to learn.
• Cross‑functional collaboration: You’ve partnered with Growth / Sales / PMM to turn content into integrated growth campaigns, robust lifecycle motions, and compelling sales enablement.
• Builder energy: You’ve created structure from ambiguity — systems, processes, and tooling that scale without slowing execution (or you have a desire to do so). This includes being keen to delve into the world of content engineering.
• Low ego, high output: You ship, you iterate, you’re direct and collaborative, and you don’t need perfect conditions to make progress (+ you want to have fun while working).

Bonus Points

• You believe mindset and capabilities matter more than a resume
• You are comfortable with early‑stage messiness and chaos
• You have experience in healthcare, or other high‑trust industries
• Competitive salary and equity in a high‑growth startup
• Flexible PTO, take what you need
• Medical, dental, and vision coverage
• Great startup culture, including company off‑sites
• High‑achieving team, including ex‑Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more