Senior Brand Designer

exacare ai; Toronto; On-site; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Competitive salary and equity

Medical, dental, and vision coverage

Great startup culture and off-sites

Job summary

exacare ai is seeking a Senior Brand Designer to lead the design behind campaigns, website, events, and product launches. You will shape and scale our brand with a robust design system and high‑quality, on‑brand assets across channels.

You will work across growth and marketing, from long‑term brand work to paid ad creative and event materials, ensuring crafted, high‑impact visuals and clean handoffs for development at scale.

Qualifications

• 5+ years in brand design or related visual design roles.
• Experience building or maturing design systems and brand systems.
• Strong typography, layout, and production skills across digital, web, paid, social, events, and print.

Responsibilities

• Design campaigns and product launches from concept to final asset.
• Support growth and marketing initiatives including paid ad creative and event materials.
• Strengthen and evolve the brand system with templates, guidelines, and components.

Skills

Brand design

Typography & layout

Web design

AI-native workflows

Design system

Concepting

Tools

Figma

Graphic software

Job description

Exacare ai is a leading health tech company on a mission to build the AI operating system for post-acute care. Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden. Today, exacare ai powers more than 2,000 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world‑class talent together to transform healthcare. If you like building, learning, and want to make a real impact, come join us!

About the Role

We’re hiring a Senior Brand Designer to join our Growth & Marketing team. You’ll own the design behind exacare ai’s campaigns, website, events, and product launches, and help establish and scale our brand in the market through distinctive campaigns, a best‑in‑class website, memorable events, sharp product storytelling, and a clear, consistent visual system.

We’re looking for a senior IC who wants real creative ownership and takes deep pride in hands‑on execution. You’ll work across nearly every part of growth and marketing, from long‑term brand system work to paid ad creative to event materials, taking work from initial concept through polished final asset. You’ll raise the creative bar on everything we ship, and as our brand and creative function grows, so will this role.

You’ve owned brand and creative work at a fast‑moving company, you’ve built strong design system foundations, and shipped work with exceptional craft and judgment. You know how to move from ambiguity to concept to polished execution. This is a low‑ego, high‑output environment. We’re looking for someone with high standards, strong taste, a bias to action, and deep pride in their craft.

What You’ll Do

• Design creative for campaigns and launches: Own the creative behind launches, campaigns, events, and public moments, from the initial concept to the final asset.
• Support growth and marketing initiatives: Jump in on everything from paid ad creative to one‑off design requests to sales and event materials, and everything in between.
• Strengthen the brand system: Evolve our visual identity into a more robust design system across the entire company, with templates, guidelines, and components that let everyone build high‑quality, on‑brand assets.
• Design for the exacare ai website: Own the visual design of web pages and landing pages, treating the site as a creative medium while designing for clean development handoff. Scale production across the website while maintaining, and further developing, our high design standards.
• Bring a strong creative point of view: Show up to cross‑functional conversations with a perspective, help translate messaging into something worth looking at, and help campaigns land with work that truly resonates.
• Work with external creative partners when needed: Coordinate with freelancers, illustrators, animators, or production vendors to extend capacity while maintaining quality and consistency.
• Use AI to increase leverage: Experiment with AI‑native workflows that improve ideation, production speed, and creative scale, without sacrificing quality.

What You’ll Bring

• Experience: 5+ years in brand design, visual design, or creative roles, ideally in B2B SaaS, health tech, or another fast‑moving technology environment.
• Technical craft: Expert‑level fluency in Figma and other tools, with strong command of typography, layout, hierarchy, and production across digital, web, paid, social, events, and print.
• Creative range: Your portfolio shows conceptual thinking, not just execution. You’ve designed campaigns with a distinct point of view, and you can move easily from brand identity to a paid ad to a large‑scale event.
• Strong taste: You know what "good" looks like and can articulate why. You can tell the difference between a design problem and a messaging problem.
• Concepting ability: You can take an unpolished creative brief and come back with something specific and thoughtful. You want to be involved in idea generation, not just execution.
• Brand system depth: You’ve built or matured a visual identity system, and enabled an organization to move faster with high‑quality creative production.
• Web design fluency: You understand responsive design, UX implications, web production constraints, and where motion can elevate or distract. You design in a way that translates into a clean development handoff (we use Sanity as our CMS).
• AI‑native workflows: You use AI tools to move faster and think bigger. You’ve experimented with what’s useful, what’s not, and are constantly tinkering with new products.

Bonus Points

• You have motion / animation skills
• You have experience with illustration, art direction, or photography direction
• You find healthcare genuinely interesting
• You believe mindset and capabilities matter more than a resume
• You are comfortable with early‑stage messiness and chaos
• Competitive salary and equity in a high‑growth startup
• Flexible PTO, take what you need
• Medical, dental, and vision coverage
• Great startup culture, including company off‑sites
• High‑achieving team, including ex‑Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more

Only the best belong here

We are unapologetic about talent. This should be the best team you have ever been on. Protecting that standard is how we honor each other’s time, ambition, and craft.

We work even harder to keep our partners than we did to earn them initially

The work does not stop when a customer first onboards to our platform. It deepens over time. We partner with operators, listening and learning about real problems, and translate that into solutions that help them succeed in practice. We earn trust through consistent delivery.

We keep the patient downstream of every decision

At the end of the day, this is about the patient. We get there by deeply respecting and reflecting on our purpose: to develop software that aids teams in delivering better care.

Raise the bar on ownership

We grow because people here go beyond the minimum. We invest extra effort, care, and ownership into what we build.

The world is moving fast. We move faster.

This is a race. We work hard, we move early, and we stay ahead of problems and competitors. If we slow down, someone else will pass us.

We say what’s true, early, and we keep communication direct and clean so the team can move.

Bring good vibes and win together

We win as a team. We bring energy, support each other, and make the workplace somewhere people are excited to show up.