Growth Marketing Manager

ExaCare Inc; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, and vision coverage

Competitive salary and equity

Job summary

exacare ai is hiring its first Growth Marketing Manager to join our newly established Growth team. This is a true 0→1 role at the center of our GTM motion: you’ll help define the playbook, build the engine and campaigns, and scale what works, with the ultimate goal of driving pipeline and revenue.

We’re looking for a high-agency builder who wants real surface area — someone who’s excited to be involved everywhere (channel strategy, creative, ops / analytical, sales) and build a repeatable growth

Qualifications

• 4–6 years of experience in growth/demand gen or B2B SaaS marketing.
• Pipeline-focused with measurable outcomes through campaigns and lifecycle.
• Experience owning paid search and paid social campaigns.
• Experience building account-based marketing with Sales/RevOps.
• Lifecycle automation and attribution analytics.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline; set cadence with Sales/RevOps.
• Build the 0→1 growth engine: tools, calendar, channel mix, experiments, reporting.
• Run integrated campaigns + ABM with Sales; align ICP and target accounts; arm outbound with assets.
• Own acquisition channels and conversion paths from paid to organic, optimize funnel.
• Lead HubSpot automation: segmentation, workflows, nurturing, scoring, reporting.
• Develop an AI-first growth playbook to move faster and scale.

Skills

Growth marketing

B2B SaaS

Paid search

Paid social

ABM

HubSpot

Analytics

Cross-functional

Tools

HubSpot

Clay

Job description

About exacare ai
exacare ai is a leading health tech company on a mission to build the AI operating system for post-acute care. Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden. Today, exacare ai powers more than 2,000 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world-class talent together to transform healthcare. If you like building, learning, and want to make a real impact.

About the Role

We’re hiring our first Growth Marketing Manager to join our newly established Growth team. This is a true 0 → 1 role at the center of our GTM motion: you’ll help define the playbook, build the engine and campaigns, and scale what works, with the ultimate goal of driving pipeline and revenue.

We’re looking for a high-agency builder who wants real surface area — someone who’s excited to be involved everywhere (channel strategy, creative, ops / analytical, sales) and build a repeatable growth machine from scratch. This is a low ego, high output environment. You’re the kind of person who loves building, always wants to learn, is continually experimenting, and most importantly, wants to have fun while making a real impact.

What You’ll Do

• Influence pipeline: Take accountability for marketing-sourced and marketing-influenced pipeline. Build the bottoms-up plan, run a weekly operating cadence, and make clear calls on what to scale, iterate, or stop — in partnership with Sales / RevOps.
• Build the 0 → 1 growth engine: Stand up the foundational system we’ll scale — what tools we use, campaign calendar, channel mix, experimentation process, and reporting. It won’t be perfect on day one; you’ll make it useful fast, then better over time.
• Run integrated campaigns + ABM with Sales: Create and ship campaigns that generate pipeline in a multi-stakeholder, sales-led world. Partner with Sales / RevOps on ICP + target accounts, orchestrate account plays, and work with Content to arm outbound with proof, talk tracks, and assets that convert.
• Own acquisition channels + conversion paths: Manage paid search, paid social, and other new channel experiments end-to-end (targeting, creative testing, budgets, landing pages), while improving conversion across the entire funnel.
• Own lifecycle + HubSpot automation: Build segmentation, nurture, reactivation, scoring/routing, and reporting inside HubSpot. Keep leads warm, increase speed-to-lead, and make lifecycle visibility real (even when the data is messy).
• AI-first approach: Build the new playbook for modern growth marketing to move faster and do more with less, with tools and systems that reflect what’s best-in-class tomorrow, not today. The goal isn’t “using AI”; it’s building a growth machine that compounds.

What You’ll Bring

• Experience: 4-6 years of experience, with ideally 1-2 years of experience in B2B SaaS growth / demand gen / performance marketing (sales-led preferred, but not required).
• Pipeline-first mindset: Proven track record driving measurable pipeline through campaigns, paid acquisition, lifecycle, and / or ABM — not just top of funnel activity.
• Strong paid toolkit: hands-on experience owning paid search and paid social (audience / keyword strategy, creative testing, landing pages, efficiency optimization), and a desire to explore / test new acquisitions channels.
• ABM + Sales partnership experience: Experience building account plays with Sales / RevOps (ICP, target lists, outbound enablement, lead scoring) and a desire to leverage new-school ABM tools (e.g., Clay, etc.).
• Lifecycle + automation fluency: Strong operator in HubSpot (or similar systems), including segmentation, workflows, scoring / routing, nurture, reporting, and comfortable improving messy attribution over time.
• Builder energy: You’ve created structure from ambiguity — systems, processes, and tooling that scales without slowing execution (or you have a desire to do so).
• Analytical mindset: You are analytical at your core, understand the pitfalls of attribution, comfortable building reporting, and most importantly, data-smart and data intuitive (i.e., knowing the difference between what matters and what doesn’t).
• Low ego, high output: You ship, you iterate, you’re direct and collaborative, and you don’t need perfect conditions to make progress (+ you want to have fun while working).

Bonus Points

• You believe mindset and capabilities matter more than a resume
• You are comfortable with early-stage messiness and chaos
• You are comfortable being a full-stack marketer
• You have a high ownership, analytical background (e.g., consulting, banking, ops, etc.)
• Competitive salary and equity in a high-growth startup
• Flexible PTO, take what you need
• Medical, dental, and vision coverage
• Great startup culture, including company off‑sites
• High-achieving team, including ex‑Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more

Only the best belong here

We are unapologetic about talent. This should be the best team you have ever been on. Protecting that standard is how we honor each other’s time, ambition, and craft.

We work even harder to keep our partners than we did to earn them initially

The work does not stop when a customer first onboards to our platform. It deepens over time. We partner with operators, listening and learning about real problems, and translate that into solutions that help them succeed in practice. We earn trust through consistent delivery.

We keep the patient downstream of every decision

At the end of the day, this is about the patient. We get there by deeply respecting and reflecting on our purpose: to develop software that aids teams in delivering better care.

Raise the bar on ownership

We grow because people here go beyond the minimum. We invest extra effort, care, and ownership into what we build.

The world is moving fast. We move faster.

This is a race. We work hard, we move early, and we stay ahead of problems and competitors. If we slow down, someone else will pass us.

We say what’s true, early, and we keep communication direct and clean so the team can move.

Bring good vibes and win together

We win as a team. We bring energy, support each other, and make the workplace somewhere people are excited to show up.

#LI-Hybrid

Share this Job: