Content Marketing Lead for Demand Gen & Growth

Viral Nation; Canada; On-site; CAD 139,000 - 174,000; Full time

Benefits offered by this job

Comprehensive benefits

Performance-based compensation

Job summary

Viral Nation is seeking a Senior Manager, Content Marketing to drive strategy and hands-on execution of content, operating as an engine for demand and lead generation. You will own content end-to-end editorial vision, distribution, brand governance, and performance reporting, across B2B and B2C audiences.

This role emphasizes building repeatable systems, leading the content team, partnering with product, sales and demand gen, and delivering measurable impact through MQLs, SQLs, pipeline

Qualifications

• 5–7 years in content marketing, digital marketing, or communications, owning content as a lead-generation channel.
• Proven track record of using content to drive measurable pipeline: traffic-to-lead, MQL/SQL growth, revenue impact.
• People leadership and project-management experience building content teams and managing freelancers.
• Strong understanding of marketing automation/CRM (e.g., HubSpot) and multi-channel distribution.
• Ability to produce quality content at speed and scale in influencer/social-first landscape.
• Data-driven, funnel-minded, and accountable for revenue-adjacent metrics.

Responsibilities

• Own the content strategy and editorial calendar, tied to demand-gen goals and full-funnel campaigns.
• Design content-to-conversion pathways with gated assets, nurture tracks, landing pages and CTAs.
• Manage and mentor the content team and freelance resources; ensure alignment with strategy.
• Build repeatable systems and AI-assisted processes to deliver high-quality content at speed.
• Create, launch and optimize the content engine to attract ICPs and increase MQLs.
• Define KPIs and attribution framework; report performance to senior leadership.
• Lead integrated content distribution across owned, earned and paid channels.
• Collaborate cross-functionally with product, sales and demand gen for launches and campaigns.
• Enforce editorial standards and brand consistency across touchpoints.
• Deliver actionable insights to guide investment and prioritization.

Skills

Content marketing

Lead generation

Leadership

Project management

Marketing automation

HubSpot

Tools

HubSpot

Job description

Viral Nation is seeking a Senior Manager, Content Marketing to drive strategy and hands-on execution of content, operating as an engine for demand and lead generation. You will own content end-to-end editorial vision, distribution, brand governance, and performance reporting, across B2B and B2C audiences.

This role emphasizes building repeatable systems, leading the content team, partnering with product, sales and demand gen, and delivering measurable impact through MQLs, SQLs, pipeline