Content & Partnerships Lead

Bytown; Ottawa; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Meaningful equity

Revenue share on content-driven sales

Remote — US & Canada

Budget for AI tools & video gear

Job summary

Bytown is seeking a seasoned content and partnerships lead to accelerate our B2B SaaS content strategy. You’ll build AI-powered pipelines for drafting, video, and repurposing, and turn customer insights into compelling posts that drive signups.

You’ll own landing pages, guides, and long-form essays while producing short-form video for LinkedIn, X, and YouTube Shorts. A strong SEO/AEO stance and self-directed experimentation are essential.

Qualifications

• 3+ years shipping B2B SaaS content that ranked, cited or drove signups.
• A public portfolio we can read and watch today.
• Hands-on with AI writing and video tools — built a workflow, not just tried a chatbot.
• Comfort on camera and in the edit: write, shoot, cut and ship a 60-second clip in a week.
• A distribution instinct. You plan where a piece travels before you write it.
• Opinions on SEO, AEO, and which one matters for which query.
• Self-direction. You'd rather run an experiment than wait for a brief.

Responsibilities

• Build AI-powered content pipelines — research, drafting, video and repurposing — and ensure everything ships to editor's standard.
• Write and ship landing pages, guides, comparison posts and long-form essays.
• Produce short-form video for LinkedIn, X and YouTube Shorts: founder POV, product explainers, customer stories.
• Own SEO and AEO: keyword research, topic maps, internal linking, schema and llms.txt.
• Run co-marketing with agencies, ad platforms and creators in paid media, and build our creator and affiliate program.
• Interview customers and turn transcripts into authentic posts.
• Run your editorial calendar and scale experiments with results-driven focus.
• Own the numbers: organic traffic, AI-search citations, signups from content and partner-sourced leads.

Skills

B2B SaaS content

Portfolio

AI writing tools

Video editing

Content distribution

SEO/AEO

Self-direction

Tools

Video editing software

AI content tools

Job description

About the role

You'll be Bytown's first content and partnerships hire. Our site already ranks for many of the terms we want. Now we need someone to keep it sharp, move into video, and turn everything we ship into something other people want to share. You'll interview customers, write the posts, cut the videos and run the co-marketing deals.

You get real autonomy. No brand-review committee and no calendar handed down to you. Pick the experiments, build the AI pipelines that let one person publish like a team, and keep what works. When your content brings in customers, you share in the revenue.

The story you're telling: owners describe their business, Bytown drafts complete Google, Meta, LinkedIn, Microsoft and ChatGPT ad campaigns in five minutes, and the owner approves every one before it goes live.

What you'll do

• Build AI-powered content pipelines — research, drafting, video and repurposing — and hold everything that ships to an editor's standard.
• Write and ship landing pages, guides, comparison posts and long-form essays.
• Produce short-form video for LinkedIn, X and YouTube Shorts: founder POV, product explainers, customer stories.
• Own SEO and AEO: keyword research, topic maps, internal linking, schema and llms.txt.
• Run co-marketing with agencies, ad platforms and creators in paid media, and build our creator and affiliate program.
• Interview customers and turn the transcripts into posts that sound like them, not us.
• Run your own editorial calendar. Kill the experiments that stall; double down on the ones that work.
• Own the numbers: organic traffic, AI-search citations, signups from content and partner-sourced leads.

What we're looking for

• 3+ years shipping B2B SaaS content that ranked, got cited or drove signups.
• A public portfolio we can read and watch today.
• Hands-on with AI writing and video tools — you've built a workflow, not just tried a chatbot.
• Comfort on camera and in the edit: write, shoot, cut and ship a 60-second clip in a week.
• A distribution instinct. You plan where a piece travels before you write it.
• Opinions on SEO, AEO, and which one matters for which query.
• Self-direction. You'd rather run an experiment than wait for a brief.

Nice to have

• A newsletter, channel or podcast people actually follow.
• A background in paid media, ad tech or an agency.
• A personal audience you're happy to activate.
• Experience running a partner or affiliate program.

Compensation & benefits

• Competitive base salary + meaningful equity.
• A revenue share on the sales your content drives.
• Full autonomy — your experiments, your pipelines, your calendar.
• Budget for AI tools, video gear and distribution.
• Remote — US & Canada.
• A direct line to the founders and customers.

Bytown is an equal-opportunity employer. We welcome applicants of every background, identity and ability, and we'll make reasonable accommodations at any step — just ask.