Content & Campaign Strategist

BMO; Toronto; On-site; CAD 45,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

BMO Financial Group in Toronto invites a Digital Marketing Content Specialist to create and publish content across our digital properties. You will ensure brand consistency, accessibility, and SEO while collaborating with QA and marketing for approvals.

You will analyze data to identify opportunities to improve engagement, conversion, and revenue, and you will work with stakeholders across web, mobile, and tablet properties to deliver impactful campaigns and maintain the brand standards.

Qualifications

• 3–5 years of relevant experience in digital marketing
• Post-secondary degree in business, marketing or communications
• Knowledge of SEO, digital sales funnels, and conversion optimization
• Familiarity with financial services is preferred

Responsibilities

• Create and publish content via CMS
• Ensure brand consistency, accessibility, and SEO
• Collaborate with QA and marketing for approvals
• Review content for grammar, tone, and compliance
• Incorporate stakeholder feedback before publishing
• Develop data-driven insights from campaigns

Skills

CMS content publishing

Brand consistency

Accessibility & SEO

Analytics for campaigns

Stakeholder collaboration

Content review & grammar

Education

Post-secondary degree in marketing or communications

Post-secondary degree or equivalent in related field

Job description

BMO Financial Group in Toronto invites a Digital Marketing Content Specialist to create and publish content across our digital properties. You will ensure brand consistency, accessibility, and SEO while collaborating with QA and marketing for approvals.

You will analyze data to identify opportunities to improve engagement, conversion, and revenue, and you will work with stakeholders across web, mobile, and tablet properties to deliver impactful campaigns and maintain the brand standards.