Content Author

BMO; Toronto; On-site; CAD 45,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

BMO Financial Group in Toronto invites a Digital Marketing Content Specialist to create and publish content across our digital properties. You will ensure brand consistency, accessibility, and SEO while collaborating with QA and marketing for approvals.

You will analyze data to identify opportunities to improve engagement, conversion, and revenue, and you will work with stakeholders across web, mobile, and tablet properties to deliver impactful campaigns and maintain the brand standards.

Qualifications

• 3–5 years of relevant experience in digital marketing
• Post-secondary degree in business, marketing or communications
• Knowledge of SEO, digital sales funnels, and conversion optimization
• Familiarity with financial services is preferred

Responsibilities

• Create and publish content via CMS
• Ensure brand consistency, accessibility, and SEO
• Collaborate with QA and marketing for approvals
• Review content for grammar, tone, and compliance
• Incorporate stakeholder feedback before publishing
• Develop data-driven insights from campaigns

Skills

CMS content publishing

Brand consistency

Accessibility & SEO

Analytics for campaigns

Stakeholder collaboration

Content review & grammar

Education

Post-secondary degree in marketing or communications

Post-secondary degree or equivalent in related field

Job description

• Create and publish content via CMS
• Ensure brand consistency, accessibility, and SEO
• Collaborate with QA and marketing for approvals
• Reviews content for grammar, tone, and compliance
• Ensures stakeholder feedback is incorporated before publishing

Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO’s brand and design system standards.

• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.

• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.

• Builds effective relationships with internal/external stakeholders.

• Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.

• Gathers and formats data into regular and ad-hoc reports, and dashboards.

• Analyzes data and information to provide customer behavior and campaign related insights and recommendations.

• Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.

• Monitors compliance with policy, brand standards and design system standards, escalates as required.

• Coordinates and executes campaign and program activities; makes changes to resolve issues.

• Monitors and tracks campaign performance and addresses any issues.

• Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.

• Focus may be on a business/group.

• Thinks creatively and proposes new solutions.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works mostly independently.

• Broader work or accountabilities may be assigned as needed.

• Qualifications:

• Typically between 3 – 5 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.

• Pursuing or completed post-secondary degree in business, marketing or communications related discipline.

• Knowledge and understanding of search engine marketing/optimization, digital sales funnels and conversion optimization.

• Knowledge of digital and mobile technologies.

• Knowledge and experience in financial services (preferred).

• Specialized knowledge from education and/or business experience.

• Verbal & written communication skills - In-depth.

• Collaboration & team skills - In-depth.

• Analytical and problem solving skills - In-depth.

• Influence skills - In-depth.

Salary** : **

$45,000.00 - $100,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.