Content & Campaign Manager

The Talent Company; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Health and dental benefits

Life insurance

Company perks & social events

Job summary

The Talent Company is a leading management consulting firm specializing in HR services and solutions. We hire smart, kind, hard-working people and seek a Content & Campaign Manager to join our GTM team and drive demand through compelling content and campaigns.

You will translate expertise into high-impact materials, support client conversations, and collaborate with Sales and internal experts. This is a primarily remote role with occasional onsite work in the Greater Toronto area.

Qualifications

• 4–6 years of B2B content or campaign marketing experience.
• Strong writing and messaging skills.
• Ability to manage multiple campaigns end-to-end.
• Proficiency with content creation and management tools (Canva, WordPress, PowerPoint, Word).
• Experience in professional services or HR-related industries preferred.

Responsibilities

• Plan and manage end-to-end campaigns including webinars, email nurture tracks, and cross-channel initiatives.
• Develop and manage content including thought leadership pieces, sales enablement assets, social media posts, presentations, proposal resources, and short-form videos.
• Support industry events with booth and event assets, pre-event promotion, and post-event follow-up campaigns.
• Collaborate closely with internal experts and Sales.
• Maintain consistent messaging aligned to priority audiences.
• Monitor and moderate community groups and chats, and share key insights into communications and marketing content.
• Support completion and submission of RFPs.

Skills

B2B content

Campaign management

Strong writing

Multitasking

Tools

Canva

WordPress

PowerPoint

Word

Job description

The Talent Company is a leading management consulting firm specializing in Human Resource services and solutions. We support organizations across all sectors and sizes, from 'hire' to 'retire'. Our primary service areas include recruiting, leadership & talent development, total rewards consulting, career transition solutions, and fractional and interim HR support.

As a multi-disciplined practice, we partner with organizations to design, build, and strengthen the people systems that drive performance. Whether hiring critical talent, developing leaders, redesigning organizational structures, navigating transition, or providing fractional HR leadership, we deliver integrated solutions that align people strategy with business strategy. Our clients value us as a long-term partner - not just a service provider - because we bring both hands-on execution and senior-level advisory across the full talent lifecycle.

We are a dynamic and entrepreneurial organization, committed to excellence and growth. With a strong focus on company values and care, we are dedicated to attracting top-tier talent to join our team and drive our success forward. We hire smart, kind, hard-working people. If you are looking for a rewarding and challenging environment with a like-minded team, this could be the place for you!

The Impact You Will Have

As Content & Campaign Manager, you will be an integral member of our GTM team. Reporting to our Vice President, Sales & Marketing and working closely with the Growth Marketing Manager, you will ensure our expertise shows up as compelling, relevant campaigns that drive engagement and support sales / client conversations. You will translate subject-matter expertise into content and campaigns that fuel demand generation. You enjoy working as part of a team and are passionate about the art of communication and creating compelling, persuasive content, in all its forms.

What You Will Do

• Plan and manage end-to-end campaigns including webinars, email nurture tracks, and cross-channel initiatives.


• Develop and manage content including thought leadership pieces, sales enablement assets, social media posts, presentations, proposal resources, and short-form videos


• Support industry events with booth and event assets, pre-event promotion, and post-event follow-up campaigns


• Collaborate closely with internal experts and Sales


• Maintain consistent messaging aligned to priority audiences


• Monitor and moderate community groups and chats, ensuring conversations are engaging, relevant and respectful. Share and incorporate key insights into communications and marketing content


• Support completion and submission of RFPs

What success looks like

• Strong webinar attendance and engagement


• Email campaigns that convert, not just get opened


• Sales and client teams use marketing content in active deals


• Social media and website content that drives engagement and top-of-funnel activity

What You Will Bring

• 4-6 years of B2B content or campaign marketing experience


• Strong writing and messaging skills


• Ability to manage multiple campaigns end-to-end


• Proficiency with content creation and management tools such as Canva, WordPress, PowerPoint, Word, etc.


• Experience in professional services or HR-related industries preferred

This is a primarily remote position however we prefer candidates who reside within the Greater Toronto area and who are willing and flexible to work onsite (from our Markham and/or Mississauga offices) approximately one day per month for team and/or client meetings and collaboration.

Job Vacancy Status

This role is currently vacant, and the organization is accepting applications with the intention to hire as soon as possible.

Hiring Range

The anticipated hiring range for this role is an annual salary of $60 - $70k plus variable bonus plan. We offer health and dental benefits, life insurance, and other company perks and social events.

Use of Artificial Intelligence - by Recruiters & Hiring Managers

At The Talent Company, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If a client's recruitment process involves a greater degree of AI use during their own interviews or assessments, we will communicate that to short-listed candidates so they are aware in advance. Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.

Use of Artificial Intelligence - by Candidates

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example to refine writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies. AI should never be used to create or exaggerate credentials. Our goal is to understand the real you - your skills, your story, and your potential - so that we can make the best possible match between you and the organizations we serve.

Accommodation & Inclusivity

At The Talent Company, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.

We are committed to Equal Opportunities and welcome applications from all sections of the community. Please let us know by emailing [e-mail] if an adjustment or adaptation is required at any stage to support you during the recruitment journey.