Business Development Specialist- Digital Ads

TP; Toronto; On-site; CAD 51,000 - 78,000; Full time

Benefits offered by this job

On-site base pay + bonus potential

On-site premium & incentive contests

Medical & Dental for family

Tuition reimbursement

Career growth opportunities

Job summary

TP in Toronto is seeking a highly motivated Sales Executive to drive conversion for inbound and outbound new business acquisition for digital ads for the leading AI company. You will identify, engage, and close new clients with a consultative, proactive hunter mindset and strong digital marketing knowledge.

This 100% on-site role requires experience in pre-sales, B2B sales, outbound activities, and CRM usage (Salesforce).

Qualifications

• Experience in pre-sales/lead qualification.
• Proven experience in B2B sales or business development.
• Experience in outbound sales and cold calling.
• Experience managing or using databases.

Responsibilities

• Identify and engage potential digital ads clients through inbound & outbound prospecting (cold calls, email, social selling).
• Generate new business opportunities and build a robust sales pipeline.
• Conduct needs analysis and present AI advertising solutions tailored to client goals.
• Drive full sales cycle from prospecting to closing deals.
• Achieve and exceed revenue and activity targets.
• Maintain accurate tracking of all sales activities in CRM (e.g., Salesforce).
• Collaborate with internal teams for onboarding and customer success handover.
• Upsell and cross-sell additional solutions when applicable.

Skills

Pre-sales / lead qualification

B2B sales

Outbound sales

CRM usage

Tools

Salesforce

Job description

Job Role & Profile: B2B Sales Customer Expert II

Advertised as : Growth Sales Executive – AI Platform

Location: Toronto Office (250 University Avenue or The Well, DT Toronto)- 100% on site

Reports to: B2B Sales Supervisor

Contract: Regular, Full-time

Travel Requirements: No

About Us

TP is a worldwide leader in client experience management and contact center business process outsourcing. With more than 500,000 employees, development of an efficient and responsible hybrid organization, combining work-from-home and on-site solutions, with around 50% of employees now working remotely.We also provide services in 300 languages and dialects.

Ranked 11th in the world's Top 25 Best Workplaces by Fortune Magazine, in partnership with Great Place to Work®; Best Employer certification earned in 64 countries covering more than 97% of the total workforce.

Our Work Culture

At TP, we remain true to our core values of integrity, respect, professionalism, innovation and commitment.

• Autonomous - We encourage and trust your decision-making skills.
• Progressive work environment- If you have skills to prove we have all ladders for you to grow
• Flexible - We believe in results
• Innovative - All ideas matter
• Inclusive - Everyone is Included and everyone wins

About the job

We are looking for a highly motivated Sales Executive to drive conversion for inbound and outbound new business acquisition for digital ads for the leading AI company. This role focuses on identifying, engaging, and closing new clients. The ideal candidate is a proactive hunter with strong digital marketing knowledge and a passion for consultative sales. Having curiosity, a commercial drive and a customer centric approach are critical.

Key Responsibilities and Accountabilities (may perform other duties as requested not specifically addressed in this document)

• Identify and engage potential digital ads clients through inbound & outbound prospecting (cold calls, email, social selling).
• Generate new business opportunities and build a robust sales pipeline.
• Conduct needs analysis and present AI advertising solutions tailored to client goals.
• Drive full sales cycle from prospecting to closing deals
• Achieve and exceed revenue and activity targets
• Maintain accurate tracking of all sales activities in CRM (e.g., Salesforce)
• Collaborate with internal teams for onboarding and customer success handover
• Upsell and cross-sell additional solutions when applicable

Job Requirements

• Experience in pre-sales/lead qualification
• Proven experience in B2B sales or business development
• Minimum 1 year of relevant experience.
• Experience in outbound sales and cold calling
• Experience managing or using databases

Preferred Qualifications

• Consultative selling skills
• Client-facing product knowledge
• Experience with high-potential clients
• Experience using Salesforce or other CRM tools
• Understanding of ad tech or AI platforms
• Strong communication and negotiation skills
• Results-driven and resilient mindset
• Ability to work independently and as part of a team
• High level of organization and time management
• Adaptability in a fast-paced environment

What We Offer

• Full-time onsite in Downtown Toronto: 250 University Avenue, Toronto
• Annual Base pay of CAD 51,000 plus on-site premium of CAD 5,000 and an exciting opportunity to earn additional bonus up to CAD 22,550.
• Pay increases after milestone periods (6 months, 1 year tenure).
• Exposure to cutting-edge AI advertising solutions
• Referral Program Incentives
• Monthly/quarterly incentive contests
• Leader boards and gamification (weekly rankings)
• Public recognition (Town halls, Sales Days)
• Medical and Dental insurance benefits inclusive to the immediate family
• Employee Family Assistance Programs
• Tuition Reimbursement
• Rewards & Recognition programs
• Continuous skill development and certifications: specific sales training
• Clear career growth opportunities supported by coaches and a motivating team environment
• You’ll be based in Downtown Toronto, 5 mins from Union Station, a vibrant innovation hub where top global companies and international talent come together to create, grow, and lead.

Schedule

• Fixed schedule Monday to Friday, 9 hrs shift from 9 AM to 6 PM.

Location

• Candidates are advised to be within travel distance from our primary locations: 250 University Avenue Toronto, or The Well, Downtown Toronto.

Diversity, Equity & Inclusion

TP is home to a global family with various backgrounds and lifestyles. We will always embrace diversity and never discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences.

Please note that we may use artificial intelligence (“AI”) tools to support certain aspects of the recruitment process, such as sourcing candidates, reviewing applications, analyzing resumes, and summarizing interviews. These tools are used to assist our recruitment team in evaluating job-related qualifications and do not replace human judgment or decision-making. Employment decisions are not made solely by automated systems. We take steps designed to help ensure that our use of AI tools is appropriate, fair, and consistent with applicable privacy, human rights, and employment laws.

Teleperformance welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. Should you be invited to participate in the selection process we are committed to accommodating you to best meet your needs.