Commercial Service Director (Insurance)

Western Financial Group; St. James Industrial; On-site; CAD 100,000 - 135,000; Full time

Benefits offered by this job

14 Paid Wellness Days

3 weeks vacation

Company-matching savings programs

100% employer-paid group benefits

Job summary

Western Financial Group is seeking a Director of Commercial Service for the Winnipeg office. The role leads a high-performance team, shapes strategic growth, and drives revenue with a focus on customer service and profitability.

The position requires a Level 3 Insurance License, in-office duties in Winnipeg, MB, and a 37.5-hour workweek. It offers a competitive compensation range and a yearly performance bonus.

Qualifications

• Experience leading insurance sales teams and building business strategy.
• Ability to manage performance and succession planning.
• Knowledge of market trends and ability to generate growth opportunities.
• Familiarity with regulatory requirements and audits.

Responsibilities

• Empower your team by mentoring and coaching high-performance staff.
• Develop and execute business strategy to drive profitability and growth.
• Lead managers to achieve growth and revenue targets while maintaining excellent customer service.
• Monitor KPIs and drive sales growth through data-driven decisions.
• Participate in planning and review of plans and programs with leadership.
• Use reports and analytics to identify revenue opportunities and optimize resources.
• Create and implement sales development plans to meet ambitious goals.
• Track sales and retention results and adjust tactical plans accordingly.
• Ensure compliance with audit and insurance council requirements.

Skills

Strategic leadership

Performance management

Sales strategy

Market insight

Regulatory compliance

Education

Insurance license Level 3

Job description

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.

DIRECTOR, COMMERCIAL SERVICE(INSURANCE) – WINNIPEG OFFICE

What a Typical Day Looks Like

St rategic Leadership

• Empower Your Team: Lead, mentor, and inspire a high-performance team through employee development, performance management, coaching, and succession planning.
• Shape the Future: Develop and execute a compelling business strategy that drives financial goals, facilitates growth, and maximizes profitability

Account Growth & Revenue

• Drive Success: Lead managers to achieve growth and revenue targets while maintaining exceptional customer service standards.
• Measure and Achieve: Focus on key performance indicators (KPIs), measurements, and results to drive sales growth and success.
• Strategic Partner: Participate in the development and review of our plans and programs, providing valuable insights on short-term and long-term planning.
• Leverage Resources: Utilize reports, analytics, and business resources to guide managers in identifying and capitalizing on revenue opportunities.
• Sales Development: Create and implement innovative sales development plans to meet ambitious growth objectives.
• Adapt and Thrive: Track and analyze sales and retention results daily, adjusting tactical plans to ensure continued success.

Operational Excellence

• Innovate for Profit: Identify and act upon new business partnerships, marketing opportunities, and strong retention strategies to maximize profitability.
• Continuous Improvement: Lead initiatives to enhance processes, leverage technology, and control expenses.
• Compliance and Governance: Ensure adherence to audit and insurance council requirements by partnering with internal stakeholders and staying updated on relevant legislation.

The Value You Bring

• Strategic Team Leadership: Proven experience in leading, mentoring, and developing complex, high-performance insurance sales teams and the ability to develop and communicate a clear and compelling business strategy.
• Performance Management: Expertise in managing employee performance and implementing succession planning
• Sales Strategy and Market Insight: Deep understanding of market trends and the ability to identify and act on business opportunities and the ability to create and implement effective sales and retention strategies. Focus on developing growth and retention plans that align with company revenue goals and profitability.
• Compliance:Level 3 Insurance License Required. Knowledge of regulatory requirements and the ability to ensure compliance with audit and insurance council standards.
• Adaptability and Resilience: Ability to adapt to changing business environments and market conditions with the capacity to handle challenges and setbacks with a positive and proactive approach.
• Hours/Duration: 37.5 hours per week – Full‑Time, permanent
• Location: Winnipeg, MB - in office
• Current Vacancy: Yes
• Requisition #: 83377
• Compensation Range: $100,000 - $135,000 plus annual performance-based bonus

Why Western?

Western’s people‑first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.

Highlights include:

• 14 Paid Wellness Days, 3 weeks’ vacation, company‑matching savings programs, and 100% employer‑paid group benefits for eligible employees

Our Commitment to Inclusion: At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact [e-mail] or visit our Careers page .

Our Human‑First Hiring Approach: We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (non‑AI), and all results are reviewed by our hiring team.