Client Strategy Lead

GIANT Creative; London; On-site; CAD 90,000 - 130,000; Full time

Job summary

GIANT Creative in Canada seeks a Client Strategy Lead to drive performance-driven campaigns across paid media, SEO, MarTech, analytics, and account management. You’ll report to the CEO and work with the Senior Leadership Team and cross-functional experts to deliver measurable impact.

This client-facing leadership role champions a performance-first mindset while stewarding each client’s brand, values, and goals. Expect ~30% hands-on work building budgets, tracking cases, or developing key reports.

Qualifications

• 7+ years in digital marketing, with senior-level strategy, accounts, or leadership experience (agency preferred).
• Hands-on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager; ability to direct specialists.
• Strong data instincts; ability to validate and explain platform discrepancies to clients.
• Excellent client-facing communication; capable of executive-ready reports and decks.
• Experience with multi-location or franchise clients, including budget modelling across territories.

Responsibilities

• Own strategic direction across the client book, from single-location to multi-location franchise systems.
• Lead high-flag client meetings spanning paid media performance, creative strategy, and brand development.
• Run end-to-end kick-offs including prep, discovery, access checklists, decks.
• Build 30-60-90 day launch strategies with product, operations, paid media, and web tech; transition to long-term plans.
• Ground strategy in market research and audience development.

Skills

Digital marketing

Strategic leadership

Client management

Data-driven decision making

Team mentorship

Tools

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

HubSpot

ActiveCampaign

Asana

Job description

About GIANT Creative

GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.

About GIANT Creative

GIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.

We are looking for a Client Strategy Lead who manages client success at the intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic development and hands-on problem solving.

You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other specialists.

This is a client-facing leadership role that champions a performance-first approach to all projects, while acting as a steward for each client’s brand, values, and goals. You work directly with clients, and directly with an in-house and contract team, to create clear, achievable, and measurable impact. Strategy comes first, but expect ~30% of your time to be hands-on: building a budget model, investigating a tracking case, or developing a key report.

What You’ll Do

Client strategy & leadership

• Own strategic direction across the client book, from single-location businesses to multi-location franchise systems
• Lead a heavy client meeting cadence spanning paid media performance, creative strategy, and brand development
• Run kick-offs end to end: internal prep, discovery, access checklists, decks
• Build 30-60-90 day launch strategies with product and operations, paid media, and web tech - then move accounts onto long-term plans
• Ground strategy in market research and audience development

Paid media strategy & oversight

• Set campaign strategy, budgets, and projections across Google Ads and Meta; oversee a specialist team that owns build and optimization
• Set the methodology for budget models and lead-flow projections, built with the team from benchmark data
• Audit creative and campaign structure; identify inefficiencies, keyword whitespace, and client-campaign alignment
• Diagnose beyond the ad account - spot when performance gaps trace to tracking, intake misalignment or client-side follow-up

Creative & content

• Guide creative strategy and brand development in step with performance goals
• Set direction for the media team - videographer, editor, photographer, graphic designer - on messaging, positioning, and shoot production
• Own pre-production for video and photo shoots; assets run across web, social, paid, and print
• Direct content and editorial work, including website content and email

Agency operations

• Contribute to internal process, tooling, and templates that make the agency's work repeatable
• Adopt AI tools pragmatically across research, production, analysis, and reporting - faster work without losing rigor
• Mentor and onboard specialists; write the cheat sheets and playbooks that get new hires productive fast

Agency growth & business development

• Contribute strategy to proposals and new business pitches
• Spot upsell and cross-sell opportunities with account teams - turn strong relationships into expanded scope
• Push agency thought leadership and process improvement forward

What You Bring

• 7+ years in digital marketing, including 3+ years leading strategy, accounts, or teams at a senior level (agency experience strongly preferred)
• Hands-on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager - you can direct specialists because you've done the work
• A forensic instinct for data - you validate before you trust, and you can explain a platform discrepancy to a client without hand-waving
• Strong client-facing communication: you write executive-ready reports and present decks that make complex analysis land
• Experience with multi-location or franchise clients, including budget modelling across territories

Nice to Have

• Local SEO and Google Business Profile expertise, including compliance-aware profile management
• LinkedIn Ads experience, particularly for B2B or franchise development lead gen
• SEO tooling (SEMrush, Ahrefs) and marketing automation platforms (HubSpot, ActiveCampaign)
• Familiarity with AI-assisted production workflows for decks, documents, and creative
• Experience with project management platforms (e.g., Asana) and building internal process templates
• Comfort working in regulated or sensitive categories where compliance shapes creative and claims

Skills & Attributes

• Strategic and analytical mindset: translates complex data into clear insights and smart decisions
• Performance-first orientation: full-funnel understanding of what drives measurable results
• Client-centric communicator: excellent verbal and written communication; manages expectations and delivers hard news with credibility
• Collaborative leader: mentors a team and fosters a culture of accountability, experimentation, and results
• Solutions-oriented: comfortable with ambiguity; identifies root causes of performance issues and recommends actionable fixes