Remote Lead Creative Strategist

Bilinguallink; Aurora; Remote; CAD 110,000 - 157,000; Full time

Benefits offered by this job

Remote work EST-aligned

Bonuses up to $33k

Paid time off ~20 days/year

Job summary

Bilinguallink is seeking a Lead Creative Strategist to translate data-driven insights into strategic creative direction for DTC partners. You will report to the Director of Marketing and lead two junior strategists to drive repeatable wins.

The role bridges performance data with creative execution, crafting roadmaps, and collaborating with media buyers to achieve CPA/ROAS targets. This is a fully remote position aligned with EST hours.

Qualifications

• 2-5+ years in creative strategy or related field.
• Strong understanding of performance marketing concepts (funnels, angles, hooks).
• Ability to translate data into creative briefs and briefs into assets.

Responsibilities

• Define winning beliefs, angles, and roadmaps for creative.
• Directly manage two Junior Creative Strategists and oversee their growth.
• Lead reporting and data-based testing to identify winning hooks.

Skills

Creative strategy

Performance marketing

Team leadership

Data-driven decision making

Tools

Monday.com

Google Workspace

AI tools

Job description

Job Title: Lead Creative Strategist

Location: Remote - EST aligned

Employment Type: Full-Time (1099 Contractor)

The Mission

We are looking for a Lead Creative Strategist to act as the "strategic translator" between our Media Buyers and our creative execution team. You aren’t just making "pretty" ads; you are building a data-based roadmap to understand why creative works and how to iterate for scale. Reporting directly to the Director of Marketing, you will lead the creative vision and oversee a team of junior strategists to drive repeatable wins for our DTC partners.

The Role: Strategic Architect & Team Leader

Success in this role means establishing a structured, repeatable cadence for testing and decision-making. You will bridge the gap between performance data and creative execution.

Key Responsibilities:

• Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
• Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
• Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
• Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
• Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
• AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.

• Experience: 2-5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
• Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
• Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
• Location & Logistics: Fully remote
• Mandatory Alignment with Eastern Time (EST) working hours.
• Experience working in Telehealth is a plus
• Must have a high-energy and competitor mindset.

• Total Potential Earnings: Up to $110,000 per year.
• Base Salary: $77,000 USD.
• Bonuses: Up to $33,000 based on performance team quarterly targets.
• Paid Time Off: ~20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year's).
• Professional Growth: Opportunity to lead a department in a scaling agency.

Hiring Process

Our selection process is rigorous and designed for top-tier talent:

1. Culture Index (CI) Assessment
2. Recruiter Screening
3. Hiring Manager Interview
4. Test Project
5. Final Review: Presentation of the test project and final alignment.

Note: A 90-day probationary period applies to all new roles to ensure a mutual fit.