Remote Lead Creative Strategist

Bilinguallink; Beloeil; Remote; CAD 110,000 - 157,000; Full time

Job summary

Bilinguallink is seeking a Lead Creative Strategist to bridge between media buyers and the creative execution team. You will translate performance insights into a data-based roadmap and lead a small team to deliver repeatable wins for our DTC partners.

This full-time/1099 contractor role is remote (EST aligned) with a focus on testing cadences, AI-assisted ideation, and collaboration with the Director of Marketing to hit CPA/ROAS targets.

Qualifications

• 2-5+ years in creative strategy, performance marketing, or content strategy.
• Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks).
• Ability to translate data into creative briefs.

Responsibilities

• Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps; translate insights into briefs.
• Team Leadership: Manage two Junior Creative Strategists and guide their growth.
• Performance Analysis: Lead reporting and data-based testing; identify winning hooks and iterate assets.
• Asset Management: Oversee trackers and ensure pipeline documentation per SOPs.
• Collaboration: Align creative output with CPA and ROAS targets with Marketing leadership.
• AI Utilization: Use AI tools to accelerate ideation while preserving quality.

Skills

Creative strategy

Performance marketing

Content strategy

Project management

Tools

Monday.com

Google Workspace

AI tools

Job description

Job Title: Lead Creative Strategist

Location: Remote - EST aligned

Employment Type: Full-Time (1099 Contractor)

The Mission

We are looking for a Lead Creative Strategist to act as the "strategic translator" between our Media Buyers and our creative execution team. You aren’t just making "pretty" ads; you are building a data-based roadmap to understand why creative works and how to iterate for scale. Reporting directly to the Director of Marketing, you will lead the creative vision and oversee a team of junior strategists to drive repeatable wins for our DTC partners.

The Role: Strategic Architect & Team Leader

Success in this role means establishing a structured, repeatable cadence for testing and decision-making. You will bridge the gap between performance data and creative execution.

Key Responsibilities:

• Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
• Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
• Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
• Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
• Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
• AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.

• Experience: 2-5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
• Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
• Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
• Location & Logistics: Fully remote
• Mandatory Alignment with Eastern Time (EST) working hours.
• Experience working in Telehealth is a plus
• Must have a high-energy and competitor mindset.

• Total Potential Earnings: Up to $110,000 per year.
• Base Salary: $77,000 USD.
• Bonuses: Up to $33,000 based on performance team quarterly targets.
• Paid Time Off: ~20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year's).
• Professional Growth: Opportunity to lead a department in a scaling agency.

Hiring Process

Our selection process is rigorous and designed for top-tier talent:

1. Culture Index (CI) Assessment
2. Recruiter Screening
3. Hiring Manager Interview
4. Test Project
5. Final Review: Presentation of the test project and final alignment.

Note: A 90-day probationary period applies to all new roles to ensure a mutual fit.