Channel Marketing Senior Manager

Consolidated Communications; Halifax Regional Municipality; Remote; USD 76,000 - 116,000; Full time

Job summary

Join a forward-thinking company as a Commercial Channel Marketing Senior Manager, where you will lead innovative marketing strategies to enhance partner engagement and drive business outcomes. This role offers the opportunity to shape the future of channel marketing while collaborating with a dedicated team. You will develop impactful campaigns, manage partner relationships, and leverage data-driven insights to refine strategies. If you are passionate about B2B marketing and thrive in a dynamic environment, this position is perfect for you. Be part of a team that values creativity and strategic thinking in delivering exceptional service.

Benefits

401(k) matching

Medical, Rx, Dental and Vision insurance

Disability insurance

Flexible spending account

Health savings account

Life insurance

Tuition reimbursement

Paid vacation and personal days

Paid holidays

Employee Assistance Program

Qualifications

• 10+ years in B2B marketing, preferably in telecommunications.
• Proven leadership in managing teams and marketing specialists.

Responsibilities

• Lead channel marketing strategy and partner engagement initiatives.
• Develop compelling messaging and enablement programs for partners.

Skills

B2B Marketing

Strategic Leadership

Partner Engagement

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Equivalent Experience

Tools

Salesforce

HubSpot

Microsoft Office

Monday.com

Job description

Major Duties

Classification: Exempt / Non-Bargaining

Position may be located remote. #LI-Remote

Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over?125 years ago, Consolidated has been dedicated to turning technology into solutions, connecting people, and enriching how they work and live.?You will be a part of this exciting time in our company's history and the regions we serve.

Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.

We are seeking an experienced and strategic Commercial Channel Marketing Senior Manager to lead and scale our growing channel marketing initiatives. In this role, you will manage the Channel Marketing Specialist and play a key leadership role in developing and executing impactful marketing strategies, driving partner engagement, and ensuring the success of our channel programs. This position reports to the Director of Commercial and Carrier Marketing and is instrumental in shaping the future of our channel marketing efforts.

The ideal candidate will bring a strong background in B2B channel marketing, strategic leadership, and partner engagement. You will be instrumental in ensuring the success of our Partner ONE program, leveraging your expertise to build relationships, create impactful campaigns, and drive measurable business outcomes.

Responsibilities

• Strategic Leadership: Own and develop the overall channel marketing strategy, ensuring alignment with company-wide goals and sales objectives. Lead the evolution of the Partner ONE program to strengthen its differentiation and appeal in the market. Guide the Channel Marketing Specialist, fostering a collaborative and high-performance environment. Identify growth opportunities within the channel ecosystem and implement strategies to capitalize on them.

• Market Profile: Serve as the expert on the channel partner community, understanding how they select and position providers to customers. Develop and maintain detailed partner personas and insights, enabling targeted, effective engagement strategies. Build relationships with channel partners through direct communications and participation in events, becoming a trusted advisor. Lead the Partner ONE Advisory Board, gathering actionable input from top partners to continually refine and improve programs.

• Positioning and Messaging: Craft compelling product and partner program positioning that differentiates Consolidated Communications in the market. Collaborate with sales teams to develop targeted messaging that resonates with channel partners and aligns with broader strategic goals. Continuously evaluate and adapt positioning to reflect market trends, partner feedback, and competitive dynamics.

• Partner Enablement & Engagement: Develop and deliver partner enablement programs, including tailored sales tools, training materials, and co-brandable campaigns. Enhance direct communication channels with partners through newsletters, event invitations, and one-on-one interactions. Oversee partner onboarding programs, ensuring a seamless and engaging experience.

• Content & Campaign Management: Drive the creation and maintenance of partner-facing content, including portal updates, co-brandable collateral, and campaign materials. Lead the planning and execution of partner-focused trade shows, events, and networking opportunities, ensuring consistent branding and impactful results.

• Data-Driven Insights: Leverage analytics to track and report on the performance of channel marketing initiatives, identifying trends and actionable insights to guide strategy.

Key Deliverables:

• Comprehensive channel marketing strategy and quarterly performance updates.

• Differentiated product and program positioning that supports Consolidated's value proposition.

• Enhanced partner enablement resources, including customized sales tools and training programs.

• Seamless partner onboarding experiences and dynamic communication plans.

• High-impact campaigns and co-brandable collateral to support channel sales.

• Actionable insights and recommendations from partner engagement and market analysis.

Qualifications

• 10+ years of experience in B2B marketing or a similar role, preferably in the telecommunications or technology sector

• Proven leadership experience, including managing teams and mentoring marketing specialists

• In-depth knowledge of the channel partner ecosystem, including portal management and partner enablement strategies

• Bachelor's degree in marketing, business, communications or related field, or equivalent experience

• Proficiency in tools such as Salesforce, HubSpot, Highspot, Microsoft Office, and project management platforms (e.g., Monday.com)

• Strong organizational and project management skills, with the ability to manage multiple initiatives and deadlines

• Excellent written and verbal communication skills, with a focus on concise and impactful messaging

• Analytical mindset with the ability to interpret data and use insights to inform strategy and decision-making

• Self-motivated, proactive, and solution-oriented, with a strong focus on execution and driving measurable outcomes

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Paid vacation and personal days
• Paid holidays
• Employee Assistance Program
• Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $76,244 - $115,571

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.