Senior Manager, Data Visualization & Reporting

Neil Patel Digital, LLC; Canada; Remote; USD 115,000 - 135,000; Full time

Job summary

Join a global award-winning performance marketing agency as a Senior Manager for Data Visualization & Reporting. In this dynamic role, you'll lead the development and maintenance of impactful data visualizations and reports, enabling clients to make informed marketing decisions. Collaborate with marketing professionals and utilize your expertise in tools like Google Looker Studio and PowerBI to create user-friendly dashboards. This innovative firm values employee growth and offers a comprehensive benefits package, fostering a culture of creativity and collaboration. If you're passionate about data and design, this is the perfect opportunity for you.

Benefits

Flexible paid time off

Health Savings Accounts

Vision and dental coverage

Employer-paid short-term disability

Technology stipend for home office

401(k) and Roth retirement plans

Voluntary pet insurance

Employer-paid Calm app subscription

Qualifications

• Extensive experience in marketing analytics roles with management responsibilities.
• Ability to communicate effectively with stakeholders on dashboard usage.
• Hands-on expertise with data visualization tools and design principles.

Responsibilities

• Lead data visualization and reporting operations for NP Digital.
• Consult with marketing teams to optimize data visualization strategies.
• Develop and maintain dashboards ensuring data quality and user access.

Skills

Marketing Analytics

Data Visualization

Technical Writing

User Experience Design

Statistical Analysis

Education

Bachelor's Degree in a relevant field

Training in statistics or data visualization

Tools

Google Looker Studio

PowerBI

Google Cloud Platform

BigQuery

GA4

Adobe Analytics

Job description

TITLESenior Manager, Data Visualization & ReportingDEPARTMENTData, Analytics & Insights DIVISIONNP DigitalLOCATIONRemote – USor Canada

ABOUT OUR COMPANY

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of theYear, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

The Senior Manager, Data Visualization & Reporting is responsible for developing, maintaining, and refining the data visualizations and reporting NP Digital makes available to clients. Data visualizations and reports are used by a variety of stakeholders to report, analyze and find insights for marketing performance. To be successful, the Senior Manager, Data Visualization & Reporting must collaborate with marketing professionals across the agency and client stakeholders.

Applying design thinking, product development, and engineering best practices, the successful candidate for this role approaches dashboards as data products with release cycles, feature development, support and training services, governance, and a deep understanding of the end user.

The successful candidate understands the end-to-end development workflow from backend to frontend needed to ultimately produce a meaningful reporting experience for end users. Based on that understanding, the successful candidate can directly demonstrate to end users how to use data visualizations and reports to make data-driven decisions.

Candidates must reside or be eligible to work in the US or Canada.

ABOUT THE RESPONSIBILITIES

Report directly into the Senior Director, Data, Analytics & Insights to lead the data visualization and reporting operations as part of NP Digital’s Data, Analytics and Insights team:

• Consult with managers and strategists across CRO, SEO, Content, PaidMediaand other marketingexpertsfor how best tovisualize,convey,andinteractwiththeir data
• Own and executedata visualization and reportingoperationsinitiatives:
  • new development of working dashboards, roadmaps and specifications for new use cases or data sources
  • maintenance operations forupdating, deprecating,andrefactoringexistingdashboardswithout breakageorreducedavailability
  • release strategyfortracking and communicatingchangesto all end users
  • monitoringto assure data quality and usage
  • governance to ensure properuseraccessand security
  • user support and trainingacross the agency and with clients to empower their usage
• Directly reproduce and maintain our current dashboards with our data technology stack
• Identify data anomalies (such as deviations from expected or historical data, discrepancies between platforms, missing data) in the dashboards
• Resolve data anomalies with the appropriate team in a timely manner to maintain availability of dashboards
• Document all updates, changes, and issues such that dashboards are properly versioned and issues can be reverted
• Develop and maintain data visualization design systems and guidelines for our dashboards and reporting to ensure consistency and scalability across clients and teams
• Evaluate when and how new features should be incorporated into global templates or when custom, one-offs are needed – balancing tradeoffs across stakeholders, use cases, and efforts
  

ABOUT YOU

• Youunderstand dashboards as dynamic front-enduser interfaces for various data work (from explorationto explanatory)
• Youapplydesign and user experience principles(visual consistency, data-ink ration, grid systems)tojustifyand improvetheir designso thatanalystscaneasilynavigate and usethe dashboards
• With a productorientation, youimplement systems andongoingprocessesto ensure thatthe dashboardscan scale, are consistent,andmaintaintheir qualitythroughoutmany changes in their lifecyclewithdocumentation, training,anduser research
• As an analyst being grounded in thedigital marketing and analytics datasets, youcanassess anomalies(from abnormal,inconsistent,irregularor discrepant data)andrecommendsolutions orimprovements thatimmediatelyhelp marketersuse the dashboards
• As a visualization expert, youcanwrite, diagram, andcreatedocumentationthatclarifiesdashboardingtask dependencies and workflowsso that any dashboard can be reproduced consistently, checked for quality

ABOUT YOUR REQUIREMENTS

• Extensiveyears in marketing analytics roleswith some management responsibilities involving direct reports.
• Experience communicating with marketers andbroadbusiness stakeholders on how to use the dashboardsaligned with common marketing use cases
• Technical writing skillsand visual communicationto be able to formally specify and communicate dashboard requirementsto data engineersas well as designers:technical specifications, wireframes, working prototypes, anddesignguidelines andchecklists
• Deep, hands-on expertise with Google Looker Studio and PowerBI needed to create dashboards
• Preferred broad fluency in other visualization and dashboarding platforms to be able to replicate any visualization consistently across platforms including GA4 or Adobe Analytics
• Preferred experience with Google Cloud Platform especially BigQuery
• Education, training or real-life experience in foundational statistics, specifically exploratory data analysis, descriptive statistics and data visualization
• Preferred foundational graphic design knowledge and skills with grid systems, typography, color theory
• Referenceable examples of reports and visualization deliverables that you’ve contributed to

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OURBENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off;16 weeksmaternity and6 weekspaternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and dental coverage
• Employer-paidshort-termdisability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-Sponsored 401(k) and Roth retirement

ABOUT THECOMPENSATION

• Base Salary: USD $115,000.00 to $135,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach.When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.