Channel Marketing (Dealer) Associate Specialist

Canon Canada; Brampton; Hybrid; CAD 59,000 - 62,000; Full time

Benefits offered by this job

Health coverage

Life insurance

Vacation and time off

RRSP matching

Tuition assistance

Product discounts

Job summary

Canon Canada Inc. is seeking a Channel Marketing (Dealer) Associate Specialist to serve as the strategic bridge between internal product teams, sales, and independent dealer partners. This hybrid role drives tailored B2B marketing programs and maintains digital portal infrastructure to support dealer growth.

You will collaborate with Product Marketing and Account Executives, activate campaigns, manage data KPIs, and ensure brand consistency across communications and web content.

Qualifications

• College diploma in Marketing or Advertising.
• 1–3 years in marketing, ideally channel or B2B marketing.
• Strong organizational and multi-tasking abilities to manage concurrent requests.

Responsibilities

• Campaign Activation: coordinate launches of Dealer Channel programs.
• Communications Calendar: develop and maintain a dealer communications calendar.
• Asset Creation: design standardization tools and communications for brand consistency.
• Product Marketing Support: assist with product tools, events, and dealer training.
• Account Executive Partnerships: work with Account Executives to understand dealer needs.
• Data-Driven Growth: monitor KPIs and provide data-driven recommendations.
• Inbound Support: manage Dealer Channel Marketing mailbox and cross-team responses.
• Web Content Management: maintain non-product B2B pages on Canon.ca.
• Dealer Web Support: keep dealer websites updated with product content.
• Portal Administration: oversee Canon B2B Portal changes for Canada dealers.

Skills

Excel/Google Sheets

Multitasking

Organizational skills

Data analysis

Channel marketing

Education

College Diploma in Marketing or Advertising

Tools

Adobe Creative Suite

Enterprise databases

Job description

• Are you ready to act as the strategic bridge between internal product teams, sales, and external dealer partners?
• Do you thrive on executing B2B marketing programs and managing digital portal infrastructure?
• Are you passionate about driving network growth through high-impact communications and operational support?

Channel Marketing (Dealer) Associate Specialist - Hybrid

Reporting to the Supervisor, Channel Marketing, the Specialist Associate, Channel Marketing - Dealer drives marketing excellence, high-impact communications, and operational support across our independent dealer network. Serving as a strategic bridge between internal product teams, account executives, and external dealer partners, this role executes tailored B2B marketing programs, maintains digital portal infrastructure, and delivers marketing solutions that support partner growth.

Key Responsibilities

• Campaign Activation: Coordinate the launch, release, and ongoing execution of new and existing marketing programs tailored specifically for the Dealer Channel.
• Communications Calendar: Develop, execute, and maintain a high-impact Dealer Communications calendar.
• Asset Creation: Design and implement standardization tools and graphic-designed communications to ensure brand consistency and partner engagement.
• Product Marketing Support: Collaborate with the Product Marketing Team to create impactful product support tools, organize events, and facilitate dealer training sessions.
• Account Executive Partnerships: Partner closely with Account Executives to deeply understand unique Dealer challenges, objectives, and market dynamics.
• Data-Driven Growth: Monitor channel KPIs, delivering tailored marketing solutions and data-driven recommendations to help Dealers achieve business growth.
• Inbound Support: Manage and maintain the dedicated Dealer Channel Marketing mailbox, collaborating across departments to provide swift, accurate, and supportive responses to Dealer requests.
• Web Content Management: Develop and maintain non-product B2B pages on the Canon website.
• Dealer Web Support: Support external Dealer websites with up-to-date, accurate product content in collaboration with the Product Marketing team.
• Portal Administration: Manage all internal system changes and oversee the ongoing maintenance of the Canon B2B Portal for all Canon Canada Dealers.

To Succeed, You Will Have

• College Diploma in Marketing or Advertising,
• A minimum of 1 to 3 years of marketing experience, ideally within channel or B2B marketing.
• Strong organizational and multi-tasking abilities to manage concurrent requests from Sales, Marketing, and dealer partners efficiently.
• Proficiency with Microsoft Excel/Google Sheets (formulas), Adobe Creative Suite (collateral creation), and exposure to enterprise databases
• Proven ability to evaluate channel performance data and deliver actionable recommendations to management

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays, Wednesdays and Thursdays each week and can work from home for the remainder of the week (subject to specific business needs requiring office attendance).
• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools.

Benefits

• Comprehensive health coverage plan that includes medical, dental and vision.
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days.
• Matching RRSP contribution & Profit-Sharing Program.
• Tuition Assistance Program for professional continuing education.
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks.
• On-site cafeteria and outdoor patio.
• Employee gym and fitness centre.
• Employee referral program.
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
• Community involvement.
• Employee Appreciation Events.

A (1) current vacancy exists.

Canon Canada Inc. is committed to transparent and fair compensation and job postings. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

Compensation Range $58,700 - $62,000 annually.

#FEATURED

Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians.

At Canon Canada, we've established a diverse culture that's made us a respected and successful industry leader. Canon's corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada's best employers for diversity.

We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada's Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness.

We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1.

As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at [e-mail] or at 1-855-531-3850 or 905-863-8713. To learn more about Canon Canada, visit careers.canon.ca.